Bringing women together over a shared love of all things beauty, Samina Malik’s #TellHer beauty lunches have become quite a thing on Singapore’s beauty scene. Not only are there fabulous goody bags full of make up treats from reputable brands and experts on hand to give you the latest skincare and grooming tips, it’s become an easy way for both locals and expats alike to mingle, socialise and bond over a shared loved of looking and feeling good.
A make-up artist by trade and mum of four, Samina Malik came up with the idea for these beauty brunches after observing a big disconnect between brands and everyday female consumers, just like you and me. “A lot of companies invest in influencers these days, but what about the real women who are actually buying the products?” she says “We’re really savvy now about hard selling, but don’t often get the chance to connect and learn from brands directly.”
Brunch & Learn
The concept for the #TellHer beauty lunches came after her observing a big disconnect between brands and consumers. The lunches provide a trusting voice in the form of Samina and a resident expert e.g. a skin doctor or aesthetic surgeon. Forget pretentiousness, this is a way to celebrate and learn about makeup in a safe space, as well as meet and make new friends and connections.
“I’m four lunches in now, and am so humbled by the positive feedback from the community. These lunches have really helped women connect and share knowledge in an honest, open environment.”
Originally from the UK and having previously lived in Dallas, Texas, Samina first became known on Singapore’s beauty scene for her personalised make up courses and shopping sessions, with the goal of teaching women how to create their own signature look and boost their self-confidence. “My mission is to encourage other women believe in their beauty. I want to help others avoid the typical beauty purchase mistakes and recommend the best products.”
Juggling it all
How does she juggle life as a beauty entrepreneur and being a mum to four kids? A determination to set a good example, and to help inspire women to still keep their aspirations. “I have to admit, having kids very early on in life (24) took away any opportunity to start my own business. But I’m a firm believer that it’s never too late to live your dreams. I’ve made those conscious sacrifices. Thankfully, the lifestyle I can now live in Singapore means I can pursue those dreams while still raising my family.”
She’s definitely sticking true to her word, with the launch of her own cosmetics and brush line next year. “I’ve found that good, innovative makeup brushes and primers and make up free from harsh chemicals, oils or silicones are both really lacking. I’m so excited to reveal the new brand I’ve been working on, I truly think it will add value to women’s lives in Asia and beyond!”
Stay up to date with #TellHer beauty brunches and Samina’s work on her website.
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