Professional Short Course – Luxury Brand Management
16 June @ 9:00 am - 18 June @ 5:00 pm
This course by the renowned EHL Hospitality Business School is particularly designed for you if you are a young supervisor or manager interested in the luxury industry. You will learn:
> How to develop and implement innovative, strategic solutions for luxury branding.
> How to design marketing and communication strategies for luxury brands.
> How to apply luxury brand management concepts to the luxury hospitality business.
Course Instructor: Dr Florent Girardin
PhD in Management, HEC Lausanne – UNIL, 2014
Dr Girardin’s academic research focuses on consumers’ reactions to brand and product positioning strategies. He has also worked as a Growth Driver at PwC Switzerland.
In his doctoral dissertation, he has investigated consumers’ perceptions of brand authenticity. His work has been published in “Journal of Consumer Psychology” and “Psychology and Marketing”.
In 2017 he received the C.W. Park Outstanding Contribution to the Journal of Consumer Psychology Award.