Sensible SEO & AI Strategy Workshop

We are hearing more than ever about AI, SEO, search rankings and online visibility – but much of the advice feels overwhelming, contradictory or far too technical. What do you actually need to know now? What still matters? And where should you focus your time if you want people to find your business online?

Presented by Elizabeth Taylor from Spotlight Marketing Academy, this workshop is designed to cut through the noise. In plain English, she will look at how online visibility works today, where AI fits into the picture, what still matters for search and discoverability, and what small businesses can do to improve their online presence without chasing every new trend.

The workshop will explore practical priorities such as clear website messaging, useful content, search-friendly language, trust signals and sensible use of AI tools. Elizabeth will also look at the common mistakes businesses make when relying too heavily on generic AI content or trying to ‘hack’ SEO without a clear strategy.

This is not a technical masterclass. It is a practical session to help small business owners understand the landscape, make better decisions and take realistic next steps.

Dates: 26 May
Time: 9.30am to 11.30am
Venue: Hollandse Club
Price: $38 per person including coffee or tea