We know a few mums and dads who love dressing up their kids and posting cute outfit-of-the-day (#OOTD) photos on social media. But fitting out babies, toddlers and other little ones in different gear is expensive. They grow so quickly; it just doesn’t make sense to splurge on brand new kids’ fashion, whether it’s baby clothes or kids’ shoes, every few months. The solution? PreLouLou, an online consignment platform offering preloved designer baby and children’s clothes that are still in good condition.
Fashionable baby clothes for less!
Priscilla Wuersch-Ng and Lala Wang are the cofounders of PreLouLou. The two Singaporean ladies realised that quality baby clothing was expensive to come by. What’s more, their friends’ babies would outgrow their baby clothing in a matter of months but the pieces were still in good condition.
This gave them the idea for a platform where parents can sell preloved designer kids’ clothing. At the same time, they could purchase other secondhand designer kids’ clothing or even brand new past season designer children’s clothes for a fraction of the price of new items.
Everything listed on PreLouLou has been carefully curated and handpicked by the founders. There are items for boys and girls, from newborns to 12-year-olds.
You can exercise your styling chops by mixing and matching more than 1,200 second hand designer children’s clothes and items on the site. Each item is accompanied by ideas for matching and styling to give more mileage to your kids’ clothes.
What you’ll find
Besides kids’ tops, bottoms, rompers, outerwear such as hoodies, swimwear and sleepwear, there are also accessories and shoes for a complete look. Items are also categorised into different segments; for example, “warm and fuzzy” or “occasion wear”. This makes it easier for parents to quickly pull together a look for festive occasions, a picnic outdoors or more.
Designer baby clothes brands found on PreLouLou include Ralph Lauren, Calvin Klein, Armani Baby, Paul Smith and Ted Baker. There are also high street designer children’s clothes brands such as Zara, Gap, TOMS and Mini Melissa; boutique brands like Happyology, Little Alice and La Coqueta; and local brands such as Sea Apple, Château de Sable and Maison Q.
In addition, PreLouLou has just launched special past season collaborations with local brands Chubby Chubby, Pocket Label, and Roses and Rhinos, offering brand new items at outlet prices. You’ll find a wide range of items to choose from with prices from as low as $10, up to $100 for highly exclusive pieces.
Prolonging the lifespan of kids’ clothing and other benefits
We mums are always looking for good fashion bargains for ourselves; so why not for our kids, too? Shopping from PreLouLou enables you to do just that.
Firstly, you’ll be prolonging the lifespan of second-hand designer baby clothes and kids’ fashion that’s still in good condition. Secondly, by saving these items from landfills, you’ll also be supporting sustainable and ethical movements in the fashion industry. Thirdly, buying preloved clothes means you can pick up pieces from past seasons that you’ve been eyeing but which may no longer be available in stores. Finally, you’ll be saving anywhere from 30% to 80% off the retail price of brand new children’s clothing.
An additional plus point for busy mums is that you can shop from home at any time. This saves the hassle and time of hopping around different stores, swaps or pop-ups to pick out a complete outfit for your child. PreLouLou also provides a one-stop, convenient solution for mums who don’t have time to trawl through individual listings on conventional second-hand marketplaces.
Connect with others through PreLouLou
Shopping preloved second-hand designer kids’ clothes is gaining popularity in Singapore and the founders of PreLouLou are bringing together like-minded parents on their social media sites. If you’d like to be updated on upcoming in-person events by PreLouLou, join their social media community on Facebook and Instagram.
Parents are also welcome to share style tips and ideas for second hand designer children’s clothes on these platforms – plus any parenting tips they may have!
How to start shopping and sharing preloved kids’ & baby clothing!
Simply head to PreLouLou and start picking out a complete outfit for your baby or child or even a gift for a loved one. For this year’s Christmas season, they will have some specials coming up. Remember to tag them if you decide to post your little one’s OOTD on your social media. The team would love to hear from you!
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