As a veteran of the fabulous Boutique Fairs Singapore, I’m excited about the upcoming Spring Summer 2023 Edition. Boutiques is one of my favourite fairs in Singapore, and this year among its 250 Singapore-based design-forward brands and designers this March, there’s plenty of exclusive new launches to check out. We take a look at six new brands not to miss!
But first, let’s cover the essentials for this Boutiques season!
What is Boutique Fairs Singapore?
Boutiques is undoubtedly one of the most beloved shopping fairs in Singapore. Spanning over two floors at the F1 Pit Building, it’s a fun, three day, one-stop shopping event offering products across women’s and men’s fashion and accessories, home décor and lifestyle products, children’s toys, decor and fashion.
Unlimited entry to three days of shopping
Shopping this edition is easier than ever as one $5 ticket entitles you to unlimited entry to all three days of Boutiques. And children under 12 enter for free! It will be an easy-breezy event where you come and go as you please. No need to book a slot or cram shopping into one session. My kids enjoy coming along to Boutiques, so I’ll be shopping with friends on Friday sans kids, and popping back with the family over the weekend.
Buy online retail brands in person
As a tall expat in Singapore, I find sizing can be difficult to gauge when buying fashion online. Boutiques is a rare opportunity for me to try on items I’ve been eyeing from online retailers. Its’s a way of seeing how they fit and sit against my skin. I’m also far more inclined to buy luxury lifestyle products when I can touch and feel the quality first-hand.
Meet the designers behind the brands
Another thing I love about Boutiques is the opportunity to meet the designers in person. Over the years, I’ve met countless small business owners who are passionate about their products, heard their stories, and taken their advice on what best suits my individual needs.
Refuel and relax with friends
All of this shopping is bound to make anyone hungry, and a little thirsty. Every year I tend go with a group of friends, and we’re sure to take a break and consider purchases over a healthy bite and beverage. We sit back with nibbles and a glass of wine and soak in waterfront views in one of the dedicated cafe areas. Or, if time is of the essence, we’ll grab a coffee on-the-go for a quick pep me up before hitting the shops.
Six fresh new brands not to miss at Boutique Fairs Singapore 2023
#1 Cia Marítima Beachwear
If, like me, you spend your fair share of time poolside or beachside, don’t miss Cia Marítima Beachwear and its great range of swimwear, beachwear and activewear. With a long history of swimwear manufacturing, this Brazilian brand combines form and function to produce a range of designs to suit every body type in vibrant, original prints. Keep an eye out for their new print launching at Boutiques. It’s perfect for an afternoon at a beach club on Sentosa!
#2 Fashion M.O.V.
Co-founded by a fashion designer and stylist duo, Fashion M.O.V. (My Own View) is a new kid on the block. The brand launched last year in Dubai, and Boutiques is its Singapore debut. Fashion M,O.V.’s aesthetic is unapologetically bold: think animal prints, rich jewel-tones, sequins, feathers, metallic jacquard, and more. Glam!
#3 The Straits Finery
Although Boutiques largely hosts Singapore-based brands, you’ll also be able to find a sprinkling of international ones, such as The Straits Finery from Malaysia. The brainchild of Foo Chia Chern and Amira Yahaya, The Straits Finery creates timeless, everyday jewellery in 14k solid gold. Their clean and minimalist designs are meant to be worn on their own, but also lend well to layering. Pop by to shop Oceana, the final instalment of the brand’s Ebb and Flow Series, which is inspired by the refraction of light on the ocean waves.
#4 Oh Hello Bae
This Singapore-made, cruelty-free clean beauty brand is specially formulated for those with acne-prone skin. Made without parabens, sulphates, phthalates, petrochemicals, synthetic dye, fragrances, essential oil and silicones, the brand is guided by a 4S philosophy – safe, simple, science-backed and sustainable. Founder Rachel personally suffered from acne herself for over ten years. Armed with a Masters in Pharmacy, she set to work on skincare formulations for busy people who want effective products and an uncomplicated, easy-to-understand skincare routine.
As a mother of four children, I know it can be tricky getting little ones interested in reading. It’s all about making it fun! Kidkat.co makes learning and talking about difficult issues a little easier with their range of interactive and educational resources. At Boutiques, be the first to shop their collection of bilingual books for powerful conversations that touch on topics such as consent, inclusivity and advocacy.
Founded by banking professional and consultant, Helena Gilmour, Studs+Stones creates statement, interchangeable earring drops in gemstones and pearls. The cleverness of their designs is that they work with any stud earrings, so you can add personality to your own classic studs. All the earring drops are handcrafted in limited edition runs with only natural gemstones and genuine freshwater pearls in sterling silver, 14k gold fill, or gold. I like that the brand works with female-owned and run businesses wherever possible – from the gemstone and precious metal suppliers to photographers. At Boutiques, don’t miss the launch of their Spring Summer collection!
Boutiques Spring Summer 2023 Edition
When: Friday, 17 March and Saturday, 18 March 2023 from 10am to 8pm, and Sunday, 19 March 2023 from 10am to 6pm.
Where: F1 Pit Building
Cost: Unlimited entry for three days of shopping for just S$5, kids under 12 free! Get tickets here.
Parking: Public parking is available at Millenia Walk and Singapore Flyer.
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