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Lingerie shopping guide for men: How to buy your lady underwear

By: Mike Chan

When it comes to picking out the perfect Valentine’s Day gift, us lads are likely to struggle. Chocolate and flowers? Boring. Diamonds? Calm it, rich boy! Homemade? Disastrous. There’s really only one surefire solution to go for – sexy lingerie. Not only is a great set of underwear thoughtful and useful – it comes with a few obvious benefits for this side of the relationship, too.

Now, how to buy elegant lacies while avoiding the embarrassment of stepping into a lingerie store (like some sort of American teen movie). Your best option is always going to be to shop for underwear online. In which case, why not virtually shop in the classiest spot in the world – The City of Love itself. Because no one does sensual seduction like the French.

Here, we tracked down French Lingerie Shop. Based in Paris, this easy-to-navigate online store stocks some of the most sought-after French brands – plus they are happy to ship to Singapore. We’re told that the designer labels available on the site are ‘top-notch’, with ‘smooth fabrics and sensual designs’. So whether your other half likes frills, lace, silk or ‘support’, there are eye-catching smalls here for all ladies.

Not sure what it is that your girlfriend/wife actually does like? Well, we’ve made this mistake before with clothes, and it wasn’t pretty. This time, in order to make sound choices, we’ve had a good stare at the models (tough job) and picked out the best pieces that suit different tastes from four labels:

Assia by A. Moireaud: For sex bombs with vivacious personalities
Maud & Marjorie:
For pretty, petite girls with a sexy edge
Harlow and Fox:
For classic beauties who play it a little safer
Sandra Palmer: For curvy pin-up girls with a touch of class

This way, you can check out French Lingerie Shop‘s designs, compare your other half’s personality and preferences to the above categories and make your choice wisely.


**Special deal for EX readers: To give you an extra hand this Valentine’s Day treat, all Singaporean customers will receive a 10-percent discount AND a glamour shoot with Click-oh! Photography for $299 (down from $399). Just type in the code VALENTINE at checkout. Simply head to French Lingerie Shop and get clicking!**

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