Heading back to the office? Or maybe you’re just keen to look smart and chic for a Zoom meeting or hot-desk session? This Singapore brand and multiple Readers Choice Award winner always has something new in store that’s flexible for work and play! We’re talking about White Ginger in Tanglin Mall.
A little more about White Ginger
EMMA FEMMINILE is a busy mum of four and owner of indie fashion label White Ginger. Her goal has always been to create clothes that are “a pleasure to wear”. In short, they look good and they feel good – and there’s a small range of accessories in store, too, so you’re set to go!
The clothes are exclusively designed for White Ginger, and the stunning screen-printed fabrics are made of the lightest viscose. They’re manufactured in Bali by the brand’s own team of seamstresses – Emma says she’s so glad to be able to provide continued support for the communities of artisans there, all of whom have been so adversely affected by the pandemic.
With White Ginger’s easy-to-wear dresses, you can still enjoy the comfort we’ve enjoyed while working from home as you step back into the office. Whether you work in a corporate high-rise, a creative workspace or somewhere in between, you’ll always look effortlessly chic and feel confident.
If I try to think of a fashion label that best epitomises the mood of island living, White Ginger ticks all the boxes. Prints influenced by travels around Asia, bold colours and patterns, plus woven fabrics constructed into loose silhouettes.
And, although on the surface it might seem like yet another expat resort label, there are other style influences at work that set White Ginger apart. “I’m not inspired by fads and trends,” says Emma, “but rather by classic shapes – the shift, tunic and shirt dress, for example – mixed with a bit of a seventies influence. It adds sophistication. I think that’s what keeps women coming back, because the designs don’t date.” I’m inclined to agree. I’ve spotted a black-and-white printed shift number that I could just as easily wear to a CBD work meeting with heels and a structured leather bag, as I could dressed down with sandals for beach cocktails at sunset.
Emma injects her own style requirements into her designs too. “I always wear White Ginger myself, so if I’m going somewhere and I can’t find anything suitable from my collections, I’ll figure out how I can incorporate that look into my next range.” she says. “You could say the brand is definitely driven by my personal needs and wants, but if I find an element that’s lacking, I imagine my customers are missing out too!”
This article first appeared in Expat Living. You can purchase the latest issue or subscribe, so you never miss a copy!
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