• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Go to Expat Living Hong Kong
GET OUR NEWSLETTER

Expat Living Singapore HomepageExpat Living Singapore

Moving to Singapore and not sure where to start? Expat Living is the essential lifestyle guide to living in Singapore.

Menu
  • Living in Singapore
      • Living here
      • Neighbourhood Guides
      • Schools
      • Property
      • Work And Business
      • Finance
      • For Guys
      • Environment
        • mens shirts singapore10 of the best places to buy men’s shirts
        • Woman using phone mobile banking bank for expatsWhich bank should I choose in Singapore?
        • lamos featureOnline gift shopping for everyone
        • Chinese New Year lanternsChinese New Year: What to do (and not do)
      • View all
    Close
  • Things To Do
      • Things to do
      • EL Events
      • Calendar
      • Competitions
      • Noticeboard
        • Divaagar, Render Tender Singapore Art Museum Singapore Art WeekDivaagar, Render Tender Singapore Art Museum Singapore Art WeekWhat’s on this week and beyond
        • Chinese New Year lanternsChinese New Year: What to do (and not do)
        • bookGreat books: What to read this month
        • super soulGreat podcasts we are listening to!
      • View all
    Close
  • Kids
      • Enrichment
      • Kids Things To Do
      • Mums & Babies
      • Schools
      • Tots & Toddlers
      • Tweens & Teens
        • kidsHelping our children deal with stress
        • Mark WenzelMeet the new Superintendent!
        • Performers Ballet Academy ballet dancer on stage activities for kidsExciting enrichment activities for kids
        • childrens mental health covidCOVID Fatigue – How it’s affecting us all
      • View all
    Close
  • Homes
      • Home Decor
      • Readers’ Homes
      • Furniture
        • singapore interior designersNeed a bit of help with your home décor?
        • how to do a home makeover tips6 small changes for a big home makeover
        • Bungalow 55Having a party of eight?
        • The Cinnamon roomRugs and carpets – who bought what?
      • View all
    Close
  • Travel
      • Asia
      • Australia & New Zealand
      • Rest Of World
      • News
      • Travel Offers
        • The Fullerton Hotel kids room tent4 fun family staycays – with deals!
        • Merdeka - Where to stay in ThailandWhere to stay in Thailand, reviews & more
        • Covid-19 travel woman mask airportCOVID-19 travel: What to expect
        • Hong Kong with kids - SuperParkThings to Do with Kids in Hong Kong
      • View all
    Close
  • Wine & Dine
      • Asian Cuisine
      • Western Cuisine
      • Bars & Clubs
      • Groceries & Speciality Services
      • Recipes & Classes
        • LyresDry January: Alcohol-free drinks to try!
        • vietnamese food que beef pho singaporeIn the mood for Vietnamese?
        • Barista CoffeeNew Nibbles: Foodie news!
        • online groceries singaporeTop websites to get your groceries
      • View all
    Close
  • Style & Beauty
      • Fashion
      • Hair & Beauty
      • Beauty Offers
        • jewelleryJewellery gift ideas for all budgets
        • Work wear singaporeEasy ways to revamp your office wear!
        • PabloBlau_6AUG2020-02a5 facials for the new year!
        • mens shirts singapore10 of the best places to buy men’s shirts
      • View all
    Close
  • Health & Fitness
      • Dental
      • Fitness
      • Medical
      • Wellness
        • kidsHelping our children deal with stress
        • nutritionist in singaporeA nutritionist that gets to the root cause of disease
        • critical illness insurance family and kids at homeA guide to critical illness insurance
        • COVID-19 PCR tests doctor swab testGetting a COVID-19 PCR test in Singapore
      • View all
    Close
  • Shop
    • PRINT MAGAZINE
    • DIGITAL MAGAZINE
    • BOOKS
    • Close
Home » Wine & Dine » Groceries & Speciality Services » Want clean and sustainable meat and seafood?

Want clean and sustainable meat and seafood?

29th November 2017 by Amy Greenburg 6 Min Read

https://expatliving.sg/sustainable-meat-seafood-sashas-fine-foods-singapore/

Looking for high quality, sustainable meat and seafood in Singapore? We chat with Sasha Conlan about sourcing clean food from sustainable suppliers – the fundamental principle behind her popular food import business, Sasha’s Fine Foods.

 

Sasha's Fine Food organic food delivery singapore
Sasha Conlan, founder of Sasha’s Fine Foods

When she moved from London to Singapore 10 years ago, Sasha found it extremely tricky to find clean and healthy essentials like chicken, fish and meat. Discovering that most supermarket offerings contained antibiotics and hormones, she decided to contact farmers in New Zealand and Australia, whom she’d met during her travels, to see about importing lamb meat for her family.

When friends started adding requests each month, Sasha saw a prime opportunity to bring together her passion for cooking and eating with the growing demand for “cleaner” food in Singapore. In 2011, she set up The Barbie Girls, which presented food-conscious shoppers with a real choice in how they bought their weekly supplies of chicken, fish and meat – a first in the Singapore market at the time.

“I could see there was an increasing awareness and concern about food quality, sourcing and sustainability, which led me to take the leap in setting up The Barbie Girls,” Sasha says. “That was six years ago and, thankfully, demand has never been stronger from both new and long-standing customers who value our ethos and approach.”

 

Sasha's Fine Food organic food delivery singapore
“I really want my customers to know as much about our products and where they come from as I do.”

From day one, Sasha’s approach to business has been rooted in two core values: transparency and quality. “I really want my customers to know as much about our products and where they come from as I do. I focus heavily on telling the story about each and every producer – who they are, why I source from them, how they farm or fish, what the animals are fed – I have a whole ‘provenance’ section dedicated to this on our website. This reassures consumers, which is critical in building trust, and I think it also humanises the story of what we eat.”

 

The promise of quality

“Quality is absolutely vital,” she continues, “which is why I so regularly reject new products offered to me. It has to tick every box, from taste and flavour to environmental and welfare considerations. Only the best of the best is added to my range, which means slow and steady product expansion so customers know they can trust what they’re buying.”

It was this promise of quality and working only with people who respect the entire process of food production that kept her loyal customer base – which, Sasha says, includes everyone from young families looking to establish good eating habits for their kids, expectant mums and people recovering from illnesses trying to minimise exposure to unnecessary hormones and antibiotics, to super-fit men and women looking for clean protein – coming back for more. Over time, Sasha’s product range expanded well beyond steaks, sausages and other barbecue meats to meet the ever-growing demand. This, in turn, led her to reposition the brand earlier this year so that customers would have a clearer understanding of its offerings.

 

Sasha's Fine Food organic food delivery singapore
Sasha sourcing cage-free eggs at Henergy Eggs in Tauweru, New Zealand

What’s new

Now called Sasha’s Fine Foods, the online shop features an even more extensive selection of poultry, fish and meat, plus a grocery section that includes everything from Italian burrata cheese, Australian goat’s cheese, cage-free eggs from New Zealand and homemade bone broths to all sorts of healthy Australian snacks, dry pastas, sauces, olive oil, craft spirits and artisanal treats.

Among Sasha’s bestsellers are the local, free-roaming, additive-free Anxin chicken from Malaysia, Mount Cook Freshwater Alpine Salmon (New Zealand) – which Sasha says is a big hit with kids thanks to its mild, non-oily flavour – and free-range pork from Wicks Manor Farm in England. Sasha says she’s also seeing a big increase in popularity for sustainable fish from the UK and Australia as customers diversify to include less red meat in their diets.

 

What sets Sasha’s Fine Foods apart

As for what sets her business apart from retailers offering free-range, sustainable and organic products, Sasha points out two key factors. “One is the fact that we’re an e-commerce-only company, which gives me a very clear, singular focus on exemplary customer service. It starts the minute someone visits our website, right to the moment my amazing drivers unpack a delivery in someone’s kitchen. This level of service is an increasingly important part of why customers remain loyal, and I believe we lead the pack in this regard.”

Another key is that, unlike some other retailers, Sasha knows exactly what she’s buying and from whom she’s sourcing. “It’s deeply personal and hands-on for me,” says Sasha. “I think if you’re serious about food, and you want customers to really trust you, it’s imperative to go behind the scenes and see first-hand exactly how food is raised. You get an instant understanding of produce when you walk the farms or spend a day out on a boat.” She adds, “Many retailers buy from sales reps or websites, which, in my view, is never the best strategy. I also get to talk directly to vets and caretakers, which allows me to learn about welfare, feed and environmental aspects of production. So, these visits are hugely informative and I feel they’re a real differentiator from others in the market.”

 

Sasha's Fine Food organic food delivery singapore
Sasha visiting Wicks Manor Farm in Essex, England

Trips to the suppliers

Sasha makes four “big trips” per year to visit her suppliers, walking farms and fisheries everywhere from the English and Irish countryside to New Zealand’s alpine rivers and Australian cattle lands. “It’s my favourite part of the whole business and, in my ideal world, every day would be spent trotting around farms and fisheries! Each year, I identify what I want to source and then begin the research stage. For example, I wanted to add the best organic beef possible, so I visited some highly regarded farms in Australia and New Zealand to meet the owners, talk to the vets and see how the animals were being raised. I also took a trip to Ireland, known the world over for its ‘green’ farming, and this is where I finally made my choice because I was so impressed with what I saw and who I met.”

Sasha says she is “fortunate and privileged” to have a career in food; for her, it’s never a chore, and she loves every minute of it. “I find it exhilarating to witness the entire journey from a rainy farm on a cold winter’s morning in New Zealand or Scotland, to seeing products being loaded into our cool trucks in Jurong, en route to happy customers around the island.”

 

Sasha's Fine Food organic food delivery singapore

Five key questions to ask when buying your meat and seafood

#1 “Where is this beef, chicken or seafood from?”

It’s best to opt for countries with tight regulations, such as Australia, New Zealand and EU member countries, for example.

#2 “How was it raised or farmed?”

Ask if products are factory farmed, or free-range or organic.

#3 “What has this beef, chicken or seafood been fed?”

You’re basically eating what your food has eaten. Commercial fish feed, for example, may contain harmful by-products – so, do your research! As for meat, the food eaten by exclusively grass-fed cows is very different from the food eaten by conventionally-fed cows; research has shown nutritional advantages from beef, milk, and milk-derived foods obtained from 100 percent grass-fed cows.

#4 “What additives have been used in production and processing?”

Were hormones, antibiotics or chlorine involved?

#5 “Is this seafood MSC-certified?”

The Marine Stewardship Council (MSC) is an international body that conducts sustainability audits for the seafood industry. If a product bears the MSC label, the consumer can purchase with confidence.

 

Sasha’s Fine Foods
6273 0752 | sashasfinefoods.com

Categories: Groceries & Speciality Services Wine & Dine Tags: grocery Living In Singapore Moving To Singapore Online Shopping sasha's fine foods Singapore Grocery Shopping sustainable sustainable dining

Amy Greenburg

Originally from Los Angeles, Amy is passionate about Netflix, sipping rosé at rooftop bars and travelling. On weekends, you’ll most likely find Amy walking her Jack Russell terriers along the river with her kids, or devouring dumplings at Din Tai Fung with her husband.

You May Also Like

Dry January: Alcohol-free drinks to try!

little caesars pizza delivery order online singapore

5 things about Little Caesars Pizza Singapore

SIRI HOUSE

Take your taste buds travelling!

Primary Sidebar

Editor's Picks

where to buy furniture in Singapore

Where to buy furniture in Singapore – online too!

royal albatross yacht singapore romantic dinner

39 Cool & Fun Things To Do In Singapore

kate marsden facial review iyac med spa aesthetic clinic

Best facials in Singapore: Our reviews!

brunch st regis singapore

Best Brunch Places in Singapore: Champagne Sunday Brunches

hair salon in Singapore before and after

Best Hair Salon In Singapore – Our Favourites

What's On

Singapore International Photography Festival exhibition

Singapore International Photography Festival 2020

Stone Stacks Stefanie Hauger solo exhibition Miaja Art Collections

Stone Stacks

ThisConnect - Threading Worlds

ThisConnect – Threading Worlds

Battle between Rama and Ravana Faith Beauty Love Hope Our Stories, Your ACM Asian Civilisations Museum

Faith Beauty Love Hope – Our Stories, Your ACM

Perfect Stranger by Dawn Ng asian civilisations museum exhibition

Perfect Stranger

thINK exhibition Asian Civilisations Museum

thINK: Chinese Calligraphy, Connoisseurship, and Collecting

Expat Living Singapore 🇸🇬

expatlivingsg

Open
Guys: did you know that your skin is structurally different from that of ladies? For most men, androgen (testosterone) stimulation results in skin that’s thicker and tougher than women’s skin. This also means you might need something more than just your wife’s, mum’s or sister’s moisturiser or face wash! 

Lumin was founded on this concept; this California-based online store offers simple yet effective skincare for men, tailored to different skin types and concerns. So, whether you’re looking for a good face cleanser or a moisturiser for men, this is one brand to check out.

To differentiate Lumin from other men’s skincare brands, founders Richard Hong and Darwish Gani flew to South Korea to work on formulas that benefit the thicker and more stubborn skin constructs of men. Most of the ingredients used are powerful plant-based extracts like ginger root, rosemary, coffee and shea butter. The paraben-free and cruelty-free brand also makes a point of avoiding unnecessary nasties commonly associated with popular off-the-shelf products.

If it’s your first time shopping for men’s skincare, you’ll be glad to know that the Lumin experience is simple and fuss-free. Just fill out a brief questionnaire and you’ll get a personalised skincare regime that’s suited to your skin type and lifestyle. You can choose to go with a one-time purchase or have your products delivered on a subscription basis. Alternatively, shop from the curated range of skincare sets catered to different budgets and preferences.

Read about our readers review on our stories
Open
We are completely in love with the new Bvlgari Parfum Allegra that lets you customise your own scent...how cool is that! 
 
Step 1 - select your base fragrance 
Step 2 - personalise your fragrance with a magnifying essence 

The bottles are so pretty we want them all 💕 
 
The Allegra collection is available online at bulgari.com/en-sg and in-store at the Takashimaya Department Store from 19th January and if you can’t wait they also have a pop up only for today at ION SKY
Open
Say hello to our latest Kids' Guide! Want a free copy delivered to you? Visit 👉 expatliving.sg/KG and place your order before 30 January.
 
🧸 The guide has everything from finding an obstetrician and caring for your newborn, to fun activities and choosing the right schools for your child. There’s also lots of useful advice from other mums and dads.
Open
We love finding cool places to check out at weekends.

The Whiskey Library at the chic Vagabond Club Hotel is a must for Whiskey lovers. 

Be entertained by bespoke adventures such as specially curated (sung and told) Jazz stories, intimate theatre sessions, book readings, artist evenings, musical showcases, and even independent film premieres whilst enjoying delightful small bites. 

With a choice of over 1,000 rare and unique whiskeys you can even book a cool Staycation so you don’t have to travel home! @thevagabondclub
Open
So if you are still managing to cling onto dry January or still pondering whether to do dry February (like some of us here at EL), then you must check out our round up (link on stories) of alcohol free drinks to stock up on...we also spotted some pretty cool cocktail recipes on the links to help you out🍸🍹
Open
We are on the lookout for cute baby pics for our next issue. Have you or a friend just had a baby? Send over a baby pic with the date of birth and parents names to editorial@expatliving.sg and we'll feature them in our next issue (swipe to see an example of our baby noticeboard). Tag some friends in this post to share their news with us. 

All babies will receive a free personalised print from the gorgeous @hellosammyeve worth $150 (see 3rd pic). 

We just can’t wait to see the pics of those cute bubbas👶
Open
We are craving those pineapple tarts from @littlehouseofdreams packaged in a pretty eco-friendly canister with an engraved bamboo lid.

Check out their pretty gifts, hampers and roasts to help you usher in the year of the 🐂 

15% off regular items and 10% off gift sets until 31st Jan
Open
Hunting for new foodie places is a tough job but someone has to do it! 

Check out our stories link for a few new hot spots to try. There are more listed in our January print issue and others springing up next month!

Tag your favourite hot spots in our comments, we are always on the lookout 👀 🍽🍷🍻🍹
Open
We had some wonderful  celebrations today for our amazing Editor in Chief Rebecca. Happy Birthday and lots of love from all of the EL team ❤️ x
Open
We love cocktails in a can, what an easy start to kick off your weekend. Available in Espresso Martini, Margarita, Pineapple Daiquiri & Negroni - yum!  Order @curatif
Open
Time to get moving!

Our fitness experts share top tips helping to stick to those New Years resolutions 🏋️ 🧘‍♀️ 🏃‍♂️ 

Link in our stories
Open
The rain and cold winds getting you down? A warm beverage and maybe a good book to snuggle up to might just chase the blues away!

If hot chocolate is too mainstream for you, could we offer up this red velvet alternative? @littlefarms have a wide selection of oat milks, almond milks and soy milk options. 

Since it's #Veganuary, we recommend using dairy free milks to recreate this recipe....

2 cups non-dairy milk of choice
4 medjool dates (pitted)
1 tablespoon cacao powder
1/2 teaspoon beet powder

Add the milk and dates into a saucepan.
Heat, over medium, until it reaches a simmer. Add the warm milk with the dates and the remaining ingredients into a high speed blender.
Blend until completely smooth and creamy. Serve and enjoy! 

Image and recipe courtesy of @darngoodveggies
Open
Read our January issue on any device for free! To get started, visit 👉 expatliving.sg/digital/IG
In this issue, step inside a heritage shophouse, find out where our readers buy their carpets and dining tables, discover amazing glamping locations, plus find out how you can win a glamorous home decor prize worth over $7K!
Open
🎉 We're so pleased to announce the winners of our Readers' Choice Awards! Congrats to all the companies who were voted among the best in Singapore, and to the voters who won the amazing prizes. See the full results online now at 👉 expatliving.sg/readerschoice

.
#expatlivingsg #sgbusinesses #singaporebusiness #elsgreaderschoice
Open
What better way to choose movers than to get the inside scoop from happy customers themselves.

We hear from some individuals and families about their successful moves. 

Whether you’re relocating across the globe or just moving to the condo next door, you’re probably going to need some professional and reliable help to pack and transport for you so check out some recommendations in our stories
Open
Now, to start the new year off with a bang, @areteculture is excited to give one lucky winner a home décor essentials package to refresh their space!  Read more about this amazing giveaway here 👉🏻 www.expatliving.sg/comp-arete  #expatliving #singaporelife #areteculture #giveaway #expatsingaporelife #beinittowinit #homedecor #goodluck.
Open
Recently engaged? Check out our recent story on how to find a fabulous elegant dress plus wedding tips and details of some upcoming wedding trunk shows.

Congratulations from the EL team 💍🥂🍾
Open
Whilst we are all keen to stay in bed on this drab morning, it’s giving us time to work on our New Year Resolutions for a healthier 2021. 

Take a look on our stories for some fab suggestions to start the New Year.
Open
Happy New Year from the team at Expat Living. 

Let’s raise a glass to welcome 2021 🥂
Open
As we welcome the start of a new year, it’s time to look back at the year that was. 

Obviously, a standard review of 2020 would be dominated by one global issue, however, we’ve decided to avoid any mention of the C-word and instead, we’re taking a look at some of the other things that happened in 2020 
month by month, from pop culture phenomena to mystery objects in our deserts and skies (full link in our stories)

Enjoy – and have a wonderful 2021!
  • Competitions
  • Noticeboard
  • Subscribe
  • About
  • advertise
  • Contact
  • Privacy

© 2021 Expat Living Singapore, All Rights Reserved.