Love easy, simple skincare? Same! That’s why it’s such a relief to hear straight from the founder of cosmeceutical skincare brand Nordic Formula, Swedish-Norwegian LINDA JØRGENSEN, that we really don’t need 10-plus skincare steps and dozens of active ingredients to achieve beautiful skin. With over 25 years in the industry, Linda has helped many restore their skin’s health using a less-is-more approach. Read on for her tips!
#1 Go for quality skincare that targets your needs
“What you need is a few quality products that work together with your skin and ‘coach’ it to renew itself,” says Linda. She recommends well-formulated, multi-functional products with clinically backed ingredients. For example, a single high-quality serum or moisturiser that delivers multiple benefits, from hydration to UV protection.

#2 Check the active ingredients in your skincare
“The right mix of actives, in the right doses, can be far more effective than many layers,” says Linda. Ingredients like retinols (in EU-approved dosages), bio-retinols, niacinamide, glycopeptides, sea buckthorn and eucalyptus are all powerful – but only when used in the right amounts. Irritation, redness or congestion can signal that you’re using too much or the wrong mix.
#3 Find your skin partner
A “skin partner”, as Linda describes it, is a brand or routine you can stick with throughout your life, no matter your gender, ethnicity or age. Instead of jumping from trend to trend or feeling like you need to overhaul your skincare steps when hitting a new life stage, seek out products that work to keep your skin healthy long-term.
#4 Guard against your skin’s enemies
“The goal is always to build skin health. When your skin is healthy, it’s naturally glowing and beautiful,” Linda says. That’s why protecting it from aggressors like UV rays, pollution and stress – silent threats behind premature ageing and pigmentation – is crucial. Skincare steps featuring antioxidants and SPF should be a daily habit.
#5 Skincare steps: less is more
Nordic beauty is all about effortless, glowing skin. “Always stay true to the Scandinavian motto of ‘less is more!’” Skincare steps don’t need to be overwhelming. With a smart, simple skincare routine, you can have skin that looks and feels good too.
Ask Linda – 3 simple skincare questions answered!
How do I streamline my skincare steps?
The key is understanding your skin – its type, condition and what it truly needs. That insight forms the foundation for everything else. I always recommend starting with three simple skincare steps: a gentle cleanser, a nourishing moisturiser and a broad-spectrum SPF.
Once that’s in place, introduce targeted treatments based on your concerns. It is here people tend to add too many skincare steps and layers. Remember: quality over quantity! Sometimes, you can replace a basic moisturiser with one that offers the right protection and care. You’re not adding a skincare step, but switching out a product to better meet your skin’s needs.
How to tell if I’m overwhelming my skin with my skincare steps?
One of the most common mistakes I see is the overuse of active ingredients in skincare – especially when people are eager for fast results. But more isn’t always better. Tightness, dryness, redness or breakouts can be signs your skin is overloaded or tired.
The pH of your skincare products also plays a crucial role – not just in preventing irritation, but in helping your skin function optimally. A slightly lower pH, paired with the right concentration of actives, encourages the skin to renew itself. At Nordic Formula, we formulate with this in mind: active ingredients, in the right doses, working with pH to gently stimulate the skin’s renewal processes without compromising its barrier.
To determine what’s right, introduce products slowly, use actives in moderation and always support the skin with hydration and barrier-repairing ingredients. If your skin feels balanced and steadily improves, you’re on the right path. Long-term skin health comes from consistency – not intensity.
How do the active ingredients in Nordic Formula’s skincare products work together?
Our ingredients are chosen not just for their benefits but for how they work together to deliver visible results while respecting the skin’s natural balance.
Retinol (at EU-approved doses) is a gold-standard active ingredient for boosting cell activity and improving signs of ageing, but it must be used in a way the skin can tolerate. That’s where bio-retinol comes in. It’s a gentler, plant-based alternative suitable for sensitive skin or daytime use.
We also use natural extracts like seabuckthorn and eucalyptus rich in antioxidants and essential fatty acids. They create the ideal environment for skincare active ingredients like retinol to work without irritation. Then, niacinamide strengthens the skin barrier and enhances the effects of retinol and antioxidants, while glycopeptides support collagen production, firmness and elasticity.
All of this is delivered in slightly acidic, skin-friendly formulations that activate ingredients properly and help the skin function optimally.
Nordic Formula products are available online, as well as at Auriga Spa at Capella Hotel Singapore and Cecilia Westberry Beauty Spa at Tanglin Mall.
info@nordicformula.no | nordicformula.com
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