In recent years,the issues of ethics and environment have created waves within the fashion industry. Critics define sustainable fashion as being consistent over a long period, not just for one season. This month, we look at a new breed of fashion brands that are committed to being ethical and eco-friendly for the long term.
Beyond Skin offers stylish vegan shoes and has an ethical business model. This UK-based company’sproducts are made in Spainin line with a cruelty-free approach, in terms of humans, animals and the environment.
With a similar philosophy, Stock Mfg. Co. adopts an interesting concept that helps reduce waste related to unsold products. Designers submit styles which are put up on the website for consumers to vote for. Only when enough votes are receiveddoes a stylego into production.
Known as the pioneer in environmentally sustainable fashion, People Tree has been selling Fair Trade fashion since 2001, working with artisans and farmers in developing countries.
Another award-winning brand, TitaniaInglis comes in limited quantities and is made of carefully sourced fabrics, including vegetable-tanned leather, organic cotton and deadstock wool.
Big brands and high-street retailers are also jumping on the upcycling and eco-fashion bandwagon,launching one-off or sustainable seasonal collections.
Michael Korsis partnering with the United Nations World Food Programme, which is committed to raise millions of dollars over the next few years through campaigns, events and limited-edition fundraising products.
Aside from its regular Conscious Collection,made from sustainable materials, H&M has launched Global Recycling, in an effort to prevent clothing from ending up in landfill sites. Customers will be able to bring unwanted garments from any label to the store and receive a voucher in return.
High street retailer Topshop has another way of reducing textile waste: launching a capsule collection made from discarded material, together with eco-fashion brand Reclaim To Wear.
Levi’s has introduced a new collection of denim incorporating recycled plastic bottles and food trays. The Spring 2013 Levi’s Waste
What do you think about fashion brands going green? Is it just another marketing strategy, or can it truly help the environment in a creative way?
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