The Women Behind La Tienda

This month, we’re spotlighting the talented women behind La Tienda and some of its beloved female-owned brands – artisans and entrepreneurs who’ve brought Mediterranean warmth and creativity to this charming Joo Chiat boutique.

5 female-owned brands at La Tienda on Joo Chiat Road

#1 The Soul of the Space: Eva

Owner, La Tienda

Originally from Spain, Eva has designed La Tienda as an extension of her own home – warm, colourful and welcoming. A true lifestyle curator, she blends European flair with laid-back island living in every piece she handpicks. The result? A shopper’s haven in Joo Chiat where every woman can discover something beautiful that speaks to her own story.

#2 The Cosmopolitan Muses: Chrystella & Liane

Founders, Feith London

Chrystella and Liane are dedicated to preserving authentic European artistry. Through their female-owned brand Feith London, they work with multi-generational shoemakers across Europe to create beautifully handmade footwear using traditional, time-honoured techniques. Think luxurious leathers, exquisite fabrics and even crystals – shoes designed for women who appreciate quality with every step.

#3 The Sun-Seekers: Susa & Tanja

Founders, SOL Y MAR

Meet best friends Susa and Tanja, who are all about chasing the eternal summer. Designed with Singapore’s tropical climate in mind, SOL Y MAR bridges the gap between holiday ease and urban elegance. Their breezy styles and vibrant fabrics celebrate friendship and cool, confident comfort.

#4 The Modern Gemmologist: Alexandra

Founder, Alexandra Alberta

Where expertise meets bold creativity, you’ll find Alexandra. A certified gemmologist, she creates architectural, avant-garde jewellery for women who aren’t afraid to stand out. Her statement pieces double as armour and adornment, combining precious stones with a daring vision for the modern woman.

#5 The Urban Chic Designer: Eva

Founder, Nodums Barcelona

Another female-owned brand to know is Nodums Barcelona. Also hailing from Spain, founder Eva brings Barcelona’s cosmopolitan energy into every Nodums Barcelona design. Her fashion and décor collections focus on functional elegance for city living, from classic staples to special tributes inspired by Singapore’s skyline – perfectly balancing European chic and practical versatility.

Curious to see more?

Swing by La Tienda on Joo Chiat Road and discover more of these women’s stories and shop their collections in-store, or browse online from the comfort of your sofa.

370 Joo Chiat Road
9774 0688 | latiendasingapore.com | IG @latienda_sg

This article on female-owned brands at La Tienda first appeared in the February 2026 issue of Expat Living magazine. You can buy the latest issue or an annual subscription, or read the digital version for free now.

Interested in knowing about editorial options? Email us at sales@expatliving.sg.