There’s no shortage of fast-consumer, online marketplaces offering great discounts, but is it necessarily a socially responsible way to consume goods? GreenDay is Southeast Asia’s first and largest eco-friendly mobile marketplace, and it’s on track to hit 10,000 listed products from over 150 sustainably made brand merchants; so it’s fair to say that conscious consumerism is no fad! We spoke to the team about their sustainable lifestyle platform.
What made you launch GreenDay App?
More shoppers are enjoying the convenience of online shopping and are also becoming more socially conscious buyers. They’re understanding the wider impact of their buying decisions. We launched GreenDay App as a new generation e-commerce platform that addresses not just convenience but also conscious consumerism. We believe this way of shopping will be new normal.
How did you get the idea to start a sustainable lifestyle platform?
We believe there is a growing level of consumer maturity that goes beyond low prices and fast delivery.
Personally, we all began to experience the need for better quality and healthier products that are not just good for us, but also for our loved ones and the environment.
We also wanted to have a collection of products our users could educate themselves about, so that they could cope with the stresses of urban living challenges here in Singapore, whilst discovering healthier recipes, wellness tips, DIY options for less waste and much more.
What sort of sustainably made products do you feature on GreenDay App?
The products are listed in categories such as home, fashion, health and beauty, food and drink, kids and babies and outdoor and sports. We are constantly curating products and frequently provide updates on our merchant promotions and brand collaborations on our Instagram @GreenDay.app.
Why do you think socially conscious consumerism is on the rise?
More and more buyers are demanding increased transparency and are doing their best to try and live in a sustainable way. The rise of socially conscious brands shows that consumers are putting their money behind companies who are trying to positively impact the wider community and people upstream in the value chain, such as the factory workers that manufacture the products.
Consumers are increasingly becoming aware that their buying decisions affect the environment. Less demand for plastic for example, serves to ensure that animals don’t get trapped or suffer from improper disposal, whilst also ensuring habitats are preserved and biodiversity is maintained. We are all fundamentally connected.
You have a growing fanbase of GreenDay fans; what do they have in common?
Our users tend to be curious, socially conscious buyers. They seek to reduce wastage and the carbon footprint in their consumption habits. They appreciate quality and healthy products over low priced products.
Why is featuring your merchants’ stories a key feature of your App?
We really wanted to help build a connection between the buyer and the merchant; often this isn’t present in fast-consumer marketplaces. So our difference is we highlight our merchant stories, including their charitable outlooks, affiliations and product sources; we don’t just promote low-pricing and discounts.
It’s important for buyers to know the back-story and values of a brand.
Tell us about the Green Concierge feature?
Green Concierge is a way to engage in a direct and personal relationship with our users to offer them support on sustainable living in Singapore. It’s also a direct channel for our users to provide valuable feedback to help us improve.
Aside from being socially conscious, how is your platform different from other marketplaces?
We are utilising gamification to build an experience-driven marketplace versus a transactional platform like most other e-commerce marketplaces. Additionally, we utilise digital rewards to drive sustainable consumer behaviours online.
What would you like to see when it comes to shopping in a socially conscious way?
Responsible shopping becoming the ‘new normal’; consumers learning more about their purchases and the impact their buying decision has for them personally, within the supply chain, and towards humanity as a whole.
Download the GreenDay App here and start shopping!
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