This personal stylist can rebuild your wardrobe!

Hands up if you’ve ever dug through a wardrobe stuffed with clothes and felt like you have nothing to wear – guilty! This is where SERA MURPHY, aka The Reoutfitter, comes in. She’s a popular personal stylist in Singapore who helps transform clients’ wardrobes with well curated pieces that they’ll love reaching for over and over again. We sit down with Sera to learn more about her story, her expanding business and her sustainable approach to fashion.

Tell us a bit about your background – what first sparked your love of fashion?

I’ve always been fascinated by how clothes can completely change the way someone feels. I studied at the Fashion Institute of Design & Merchandising in Los Angeles and spent over a decade in the corporate fashion world across Los Angeles, San Francisco, New York, Hong Kong and Singapore. But it wasn’t until I started helping friends edit their wardrobes and rediscover pieces they already owned that I realised: this was what fashion was meant to be about for me. Real people, real lives and clothes that actually work for both.

How did you start The Reoutfitter and what inspired you to become a personal stylist in Singapore?

The Reoutfitter was born out of a very 2020 moment! A global pause, a closet full of “someday” clothes and a craving for simplicity. After years spent buying and buying (both for my job and personally), I wanted to help people reconnect with what they already had and refine what they truly needed.

What started as a small personal styling service out of my home quickly grew into a full business, from private closet edits to complete wardrobe overhauls and now a loyal client base across Singapore and beyond. My approach as a personal stylist in Singapore is equal parts practical and luxurious. I help clients look polished, but in a way that still feels like them and most importantly, with clothes they will actually love and wear over and over again.

Why does dressing true to your personal style matter? As a personal stylist in Singapore, what are some common mistakes you see women making?

When you’re dressed in a way that feels authentic, everything else clicks into place: your confidence, your posture, your energy.

A lot of women I work with as a personal stylist in Singapore feel stuck between two extremes. They either overbuy and still have “nothing to wear,” or hang on to clothes that no longer fit their life or body. My best tip? Edit before you add. Understanding what you actually wear day-to-day is the foundation of good style. From there, you can invest intentionally – fewer, better pieces that mix effortlessly.

Walk us through your most popular service, Premier Reoutfit. What’s the experience like?

Premier Reoutfit is my most comprehensive styling experience. It’s a full wardrobe reset without having to walk into a store. We start with a detailed consultation, followed by a hands-on closet edit to identify what works, what doesn’t and what’s missing. From there, I personally source new pieces tailored to your lifestyle, body type and budget and curate a digital lookbook showing exactly how to style everything together. Everything gets ordered to my studio space. Clients can come in and try everything on and leave with a suitcase (or two!) of new clothes.

It’s an elevated, concierge-level service so that shopping for your size, your tastes, no longer feels like a chore but rather a fun experience. It’s also a great way to try on new types of cuts and styles in a safe space with me and my team, without the added pressure of sales.

You are a champion for sustainable fashion and recently launched a pre-loved, peer-to-peer resale platform – congratulations! Tell us more.

Thank you! The Reloved by The Reoutfitter community is something I’m really proud of. It’s a private, peer-to-peer sustainable fashion resale platform exclusively for my styling clients and community members. It’s a trusted space to resell quality pieces and shop pre-loved with confidence.

I created it because so many women were asking, “Where can I sell my beautiful clothes that deserve a second life?” Reloved keeps fashion circular and personal within a trusted community. We have rules around conduct and behaviour, making sure no one’s time is wasted. Sustainable fashion and extending the lifespan of great pieces within a small group of people who also value pre-loved clothing is something I have always been passionate about. I’m glad to have found a way to keep unworn clothes in circulation.

We hear you’re launching a new virtual service this month to help clients work with you from home. How did this come about?

Yes! I’m launching The Wardrobe Reset. This is designed for clients who want our method of decluttering and auditing their wardrobes, but in their own time. They upload photos digitally and get a one-off virtual styling session with me to review their wardrobe and get restyling ideas using existing pieces.

This is perfect for the woman with “a closet full of nothing” who needs to understand her wardrobe better before shopping – a lighter touch but highly insightful option for anyone craving professional advice without the pressure of having to buy new clothes.

This came about as we realised so many people are wanting to rewear what they have and understand their shopping habits better. As someone passionate about sustainable fashion, I’m very glad to finally have a package to address these needs in a more accessible way!

How would you describe your relationship with fashion? Now as a personal stylist in Singapore, has it evolved over the years?

I grew up knowing I’d be involved in the fashion industry somehow. Initially, I wanted to be a fashion designer. In my twenties, it was about trends and aspiration. After I had my two children in 2016 and 2018, there was a moment where I disengaged so far from it. Now it’s about ease and authenticity. I love beautiful clothes, but only if they make sense for the life you actually live. My belief is that fashion should serve you, not the other way around. I can safely say fashion has served me well in more ways than one!

Where are some of your favourite places to shop in Singapore – for yourself and your clients?

I love supporting local and independent boutiques where possible: Sui on Duxton Road, Rye and Good Addition at New Bahru, Cobalt Room and Brisa at Tanglin Mall, BEÁ Style Curators at Dempsey Hill, to name a few. I also source pre-loved designer pieces from HuntStreet, One Soul Many Stories and Circular Fashion Hub by The Fashion Pulpit. For my clients, it’s always about getting them to invest in better quality. Whether that means luxury or something that is going to get worn all the time, the “cost-per-wear” calculation is something we are always keeping in mind.

What’s been the most rewarding part of your entrepreneurial journey as a personal stylist in Singapore so far? What about the most challenging?

The most rewarding part is seeing women light up when they wear their new styles we’ve sourced them. They finally feel put-together, comfortable and confident in their own skin. It’s incredibly rewarding. The hardest part? Building everything from scratch while wearing all the hats – stylist, marketer, accountant, sometimes IT support! But it’s been worth every step and I’m proud of how far The Reoutfitter has come.

If you could style any dream client, who would it be?

Honestly, I am grateful to have my fair share of existing dream clients! The women I work with are busy, accomplished professionals: lawyers, executives, entrepreneurs. They care about how they show up but don’t have hours to scroll or shop. Or maybe they have lost their way with fashion because of their life changes and I show them the way back. They value quality, fit and function. And they trust me to translate that into wardrobes that make sense for their real lives. It’s such a privilege to help women who are juggling so much to finally feel like getting dressed is the easiest part of their day. That’s the dream for me.

What’s next for The Reoutfitter?

2026 is all about expansion in the right ways. Growing the Reloved sustainable fashion community, launching more virtual styling options and continuing to build RE:DEFINED, my Substack where I share styling insights and honest unfiltered reflections on fashion, entrepreneurship and life in Singapore. At the heart of it, my mission remains the same: helping women redefine how they dress, shop and feel in their clothes with style that truly fits their lives.

Feel like a wardrobe refresh? Reach out to Sera aka The Reoutfitter for advice or a consultation!
thereoutfitter.com | IG: @thereoutfitter

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