CAROLINE CHIN GEYLER is the driving force behind award-winning interior design firm Arete Culture. The company’s Tan Boon Liat stores are full of gorgeous home and outdoor wares, but this time we’re chatting to Caroline about a new venture: the opening of her new interior design showroom, gallery and design space, Atelier by Arete.
Why have you decided to add an additional showroom space?
For a few reasons, but mostly because a lot of new clients were approaching us to help with their renovation. We’ve worked on so many homes now that we know how to fuse functionality with timeless style, so it just seemed like a natural next step forward to launch Atelier by Arete.
How is Atelier by Arete different from Arete Culture?
While both Atelier by Arete and Arete Culture offer furniture and furnishings, the services are very different. Arete Culture is purely interior styling. At Atelier, we focus on renovation, from the interior design stage to the actual build.
This doesn’t always mean a complete end-to-end overhaul of a home though.
There are also key differences between the product range at Arete Culture and Atelier by Arete. Atelier by Arete will have a complete carpet gallery (not found at Arete Culture) and a much larger art gallery. The home furnishings selection (headboards, coffee tables, and consoles) will also be a different offering from Arete Culture’s. Atelier has a material library and design bar for homeowners to begin their customisation journey with us.
Why will you have two different store locations?
Because all our goodies can’t be contained in just one showroom! The Arete Culture Group is growing so quickly and we needed more space to showcase the products we have. This new space will also accommodate our design studio and workshop as well as a mezzanine which we’ll use as a dedicated meeting space! The new showroom is huge and will give us space to properly house our new carpet and art gallery (which our Tan Boon Liat showrooms don’t have space for). A lot of people think we’re moving to Depot Lane, but nope — we’re just expanding!
Tell us a bit about the customer experience using Atelier by Arete?
The experience is very flexible. The showroom is zoned so customers can easily navigate the space and find what they’re looking for by a particular room. Our interior designers and stylists will also be on hand for quick consultations. We’ve developed the Atelier by Arete process so it can be tailored to however much guidance the client needs — if you’re looking for packages we can discuss packages, but if you want standalone features then we can do that too. It’s very simple! Just visit us at our interior design showroom and gallery and we can chat!
What will you be offering?
Our standalone services will cover walls – wallpaper, murals, painting as well as custom upholstery and our limited-edition home essentials for artwork, carpets, lighting and décor. Our full-service interior design still covers conception right through to installation and our ever-popular furniture customisation will still continue.
What’s next for the Arete Culture Group?
We’ve already started work on it! I can’t reveal everything now, but it will be a hospitality project by Arete Culture! Exciting times.