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Pure beauty: 5 reasons to choose 100% natural

While most of us consider the health benefits of organic and natural foods we think less about the beauty products we use on a daily basis. Our skin absorbs much of what we put on it – cleansers, toners, moisturizers and shampoos – how safe are they?

Canadian beauty brand Chorus Supernatural have created a range of face, hair and body care products that are 100 percent natural, free from petro-chemicals, artificial fragrances, colours and other toxic ingredients. They explain why natural skincare products are the way to go.

They are safe

Although many manmade chemicals have been deemed safe in the short term, their long term effects are not yet known. Small quantities of any substance absorbed on a daily basis add up, especially with the multiple layers of personal care products we regularly use. As they build up or combine with other chemicals, they can become toxic, causing allergies, hormonal problems and other serious health issues. Natural ingredients are easier for the body to process, so why take the risk?

natural beauty dropper for skin care
Isn’t it about time our cleansers, toners, moisturisers and shampoos joined the all-natural revolution?

They are effective

Natural skin and body care products are made with naturally-derived ingredients such as pure essential oils, botanical extracts, antioxidants, vitamins and minerals. When skilfully formulated, these are highly effective at rejuvenating, firming and detoxifying the skin (something to which a host of glowing customer reviews on the Chorus website attests). Regular shampoos leave a synthetic residue that makes hair look dull and lifeless. Using quality natural hair products cut this out completely, giving your hair back its natural, healthy shine.

They are affordable

Although many organic and natural skin care brands are priced in the mid-to-high end bracket, this needn’t be the case. With its simple, understated packaging and the philosophy that 100% natural skin care should be available to all, Chorus’ cleansers, toners, moisturisers, shampoos and conditioners ring in at less than $30. Even their more specialized products stay under the $50 mark – prices that easily stand up to many popular, non-natural alternatives.

lady cupping face natural skin care
Natural ingredients are easier for the body to process, so why take the risk?

They are high quality

When you decide to switch to an all-natural beauty regime, what you really want to know about are the ingredients. A good natural skin care brand will constantly be reviewing what goes into their creams, lotions and potions to see if they can be improved, or if there is new evidence related to safety. This is one reason why Chorus products are considered some of the safest and purest in the industry according to EWG, an independent organization dedicated to protecting human health and the environment.

They are eco-friendly

On top of the potentially harmful effects they have on our bodies, synthetic manmade chemicals damage the environment. Many substances used in mainstream beauty products find their way into waterways, affecting aquatic life and having potentially negative, long term effects on humans. Choosing to use all-natural, synthetic chemical-free beauty products is one small step towards a greener, cleaner and healthier future for us all.

Chorus Supernatural’s 100% natural skin and hair care range is exclusively available at Watson’s stores across Singapore, or can be purchased online.