World’s First Immersive Concours d’Elegance Debuts in Singapore

Exotic automobiles take centre stage through cinematic storytelling and live judging, as Southeast Asia’s grandest motoring celebration arrives at IMBA Theatre this August.

From 13 to 16 August 2026, the world’s first immersive Concours d’Elegance will be presented by Singapore’s Hustle & Bustle (H&B) group as a celebration of iconic classic, vintage and exotic cars. In this debut for an international audience, VIP Preview and Preview ticket-holders can witness the live judging process, while other ticket-holders will be able to enjoy being up close and personal with the announced winners for the rest of the event.

Conceptualised by the H&B Group, the Concours d’Elegance Singapore 2026 reimagines the prestigious Concours format through cinematic storytelling and large-scale projection—the trademark of H&B’s signature edutainment approach—bringing audiences around the legendary Grand Touring routes of the world.

Please note that on 13 August, the event will start at 11:00 AM.