We’re all you need when it comes to reaching expats in Singapore. Through our print magazines, events, website, EDMs and newsletters we reach 1 in 4 expats. We understand the market and the expat journey and have been going strong for 15 years (8 online) so are now a trusted resource for both expats and Singaporeans.
Expat Living’s established voice ensures that we are the leading source of home, style, travel, kids, beauty, things to do and wine & dine information all with a local flavour. Enter the actual homes of expats in Singapore and hear real stories and real endorsements from real people.
We can offer advertisers a print and digital strategy that meets your objectives and combines editorial, advertorial and branded content supported by display, interactive and push advertising.
Our experienced team will work closely with you to provide a print and digital advertising strategy that meets your needs and objectives.
Our print readers
The typical Expat Living reader is an expat married mother, aged between 35 and 44. She has lived in Singapore between four and five years, has a Dependant’s Pass and does not work. Her husband works in Finance or IT on a local package and they have a monthly allowance of $20,000 to $25,000.
She has two young children who go to an international school. The family plans on being here for the foreseeable future.
She lives in a contemporary-style 1,000-to-2,000-square-foot condo with facilities, with a monthly rental of between $4,000 and $8,000. She has a live-in foreign domestic worker.
Her family eats out up to three times a week in casual restaurants and cafés but the rest of the time they eat home-cooked meals.
The family takes between three or four holidays a year, booked on the internet directly with the airline/hotel.
She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She keeps it for future reference or cuts out useful info. She thinks positively of the magazine and especially enjoys the home showcases and travel stories. She visits www.expatliving.sg regularly and is interested in finding information on holidays or activities with kids.
Our online readers
82% of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about.
Get in Touch
Danielle Rossetti Beauty, Aesthetics, Cars, Electrical, Fashion, Finance, Higher & Further Education, IT, Media/Publishing, Insurance, Jewellery, Legal, Kids Fashion, Kids Retail, Legal Services, Home Services (Cleaning, Pest Control, Helpers, Handymen, Decorators etc), Shopping Centres, Shops, Stand alone Spas, Recruitment, Telecom, Watches
Jacqui Young Activities, Associations, Boating, Sailing & Yachting, Clubs, Comp Health: Physiotherapy, Comp Health: Osteopaths, Comp Health: Healers/TCM, Naturopaths, Reflexology, Hypnotherapy, Online Pharmacy, Enrichment, Events, Food & Beverage, Food & Beverage: Caterers & Cooking Classes, Holistic Living, Hotels & Hotel Spas), Sports, Property, Serviced Apartments, Supermarkets, Travel (incl. HK)
Karin Galley-Dick Antiques, Art, Bathrooms, Carpets, Crafts, Florists Furniture, Gifts, Kitchens, Lighting, Outdoors, Photography, Health (Medical & Dental)
Lara Sage Education, International Schools, Preschools, Removalists & Storage Providers