Behind Singapore fashion brand Wolf and Byrd is Bhajinder Kaur, a Singapore creative and fashion entrepreneur on a mission to empower modern women to follow their dreams. She chats to us about blending strength and softness with her women’s fashion label and chasing her own artistic ambitions.
Before creating your Singapore fashion brand Wolf and Byrd, where have you lived?
I was born in Singapore; at the age of 12, my family relocated to Auckland. Growing up in New Zealand has played a significant role in shaping my identity and experiences. For the time being, we have returned to Singapore, creating a unique dynamic between the two places I call home.
As an artist in Singapore, what sparked your foray into the world of fashion?
Creativity, business, wellness and purpose form the four essential pillars of my life. Initially guided by my family’s construction and real estate business, I pursued a Bachelor of Commerce and a Master of Science in Marketing. I viewed my creative inclinations as a mere hobby, but I reached a pivotal moment and made a conscious decision to pursue my artistic ambitions.
Fuelled by a desire to merge my business expertise with my inherent passion to create, I discovered fashion as a great medium for expressing ideas and inspiring narratives. Alongside my pursuits in fashion, I’m also an abstract artist and intuitive writer, enabling me to experience a greater sense of fulfilment and purpose.
Tell us the story behind creating your Singapore fashion brand Wolf and Byrd.
I sought to establish something that embodied the concept of holistic wellbeing by harmonising masculine and feminine energies. This vision led me to create a fashion brand in Singapore that intertwines the strength of women as leaders with their nurturing capacities. This central theme became the foundation of the brand. Through curated collections that weave inspiring narratives of “the Wolf and Byrd woman”, my goal is to motivate others to live fulfilling lives and pursue their dreams. Additionally, the women’s fashion brand serves as a platform for giving back to women in need through volunteering efforts and charitable donations.
Who are some women who have inspired you and your women’s fashion brand?
I draw inspiration from everyday women like you and me. In today’s world, many women face numerous responsibilities, juggling home life, career aspirations and more. Witnessing their ability to navigate the challenging task of balancing personal and professional ambitions inspires me greatly. My aim is to reciprocate that inspiration by crafting motivational narratives and designing styles that boost self-confidence, empowering individuals to feel good about themselves.
What does a typical work day at Singapore fashion brand Wolf and Byrd look like for you?
In my dynamic role for my women’s fashion brand, my days are never the same. I handle various responsibilities, including attending meetings, tackling administrative tasks, and indulging in creative pursuits. To recharge and find moments of relaxation, I treat myself to a cup of coffee paired with something delicious!
Any particular surprises or challenges you’ve found living and working as a creative in Singapore?
My early experience of immigrating to a different country instilled in me a valuable skill: adaptability. It’s a skill that has proven instrumental in navigating the dynamic environment of Singapore. This is an excellent place to embark on a business venture, offering a wealth of opportunities. While the fast-paced nature of the environment can present challenges, it also adds a sense of excitement and fulfilment, particularly at this stage of my career.
How would you describe your personal style?
My personal style can be described as relaxed with a classic edge. Comfort and versatility are paramount to me. I enjoy balancing masculine and feminine elements in my outfits, such as pairing a feminine top with a sporty jacket. Naturally, my wardrobe includes plenty of Wolf and Byrd styles, along with oversized shirts and sporty jackets or blazers that I adore.
When you’re not working on your women’s fashion brand, what are a few things you like to do in Singapore?
I find joy from visiting cafés and exploring Singapore’s architecture, particularly the harmonious blend of nature and the built environment. Walking is another cherished activity of mine, whether it’s a short stroll between meetings or a leisurely walk. It provides me with a chance to recharge and positively impacts my overall wellbeing.
What are you looking forward to the most right now?
I’m excited to further nurture my creative ventures in Singapore. Choosing to pursue my artistic ambitions was a significant decision, accompanied by many questions and moments of “imposter syndrome”. However, as I meet inspiring individuals and gradually progress towards my goals, I’m confident that I have made the right choice. I’m dedicated to living a purposeful life aligned with my heart’s desires.
Photography: Rachel Loh (IG: @rachmloh)
Outfits: Wolf and Byrd (IG: @wolfandbyrd)
Shoot location: Headspace Studio
Discover more of Singapore fashion brand Wolf and Byrd’s womenswear collection at wolfandbyrd.com.
This article first appeared in the September 2023 edition of Expat Living. You can purchase the latest issue or subscribe so you never miss a copy!
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