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Style news: Awesome watches, new fragrances and more

Following the latest fashion update from EX’s style guru Simon Oates, here’s your shopping news from Singapore’s menswear stores…


Wrist Action
Flick through the gallery above for our pick of the latest watches on the market.


Hugo Man Music Ltd Edition eau de toilette

Music Man
Up and coming musicians Kate Boy and Kasper Bjørke have collaborated with Hugo Boss to create a new Hugo Man Music Ltd Edition eau de toilette, with each fragrance containing a download code for two exclusive tracks. Enjoy a trip down memory lane as Kate bangs out “A Girl Like You” by Edwyn Collins, while Kasper somehow does justice to “Bette Davis Eyes” by Kim Carnes.

Sparkling Bulgari Roman Holiday Christmas 2015 in Hong Kong 

Deep and Meaningful
The Mediterranean Sea continues to be a timeless source of inspiration for perfumers Bulgari, serving as the diving board for the launch of their new AQVA Amara Eau de Toilette. Following in the footsteps of the bestselling AQVA Pour Homme fragrance, Amara is an aquatic, noble and masculine eau de toilette that brings to mind the power and depth of the sea. Imagined for a self-assured man (EX readers are typical of the species!), Pour Homme was created by master perfumer Jacques Cavallier in 2004, and has become an iconic product over the last decade. EX offer: visit Takashimaya before 30 April and receive a 15ml travel spray with every purchase of AQVA Amara EDT 100ml (while stocks last).


The Sacoor Brothers are the official suit supplier of Barcelona FC

Brand Focus: Sacoor Brothers
When EX wandered into Sacoor Brothers’ boutique in Jurong, we were welcomed by a saxophonist and swiftly treated to a cup of coffee and Ferrero Rocher chocolates. We spoke to the men behind the clothes to find out more about this interesting Portuguese brand.

How would you describe Sacoor Brothers?

We’re a brand that prides itself in its two basic principles: the art of making beautiful, quality clothes, and offering an unparalleled personalised customer service experience.

What range of clothes do you cover/specialise in?

We have a wide range of men’s and women’s clothes. Our men’s line features great quality suits in a wide array of cuts and fabrics, our shirts all have individual details that provide a personalised touch. But mostly we specialise in providing a personalised shopping experience for our customers; all our stores have in-house tailors and all alterations are free-of-charge.

When did the business start?

We will be celebrating our 25th anniversary soon; we opened our first store on 15 November, 1989 in Lisbon, Portugal, and now we are present in over nine countries.

Who founded the business?

Sacoor Brothers is a family business, and it was born from the drive of the four Sacoor brothers to provide quality, style and elegant clothes to the Portuguese market.

What age group are you mainly aimed at?

Our customer has an urban profile, is well-travelled, informed, and aged between 25 and 45.

Has it always been that age group or has that evolved?

We have always targeted the same customer profile since our inception.

Does the heat and humidity here in Singapore make choosing stock for the stores easier or more difficult?

We select our stock to adapt to the warmer climates where we are present, such as the Middle East and Asia. For example, we stock jackets with half-linings and lighter fabrics.

Are you looking to open more stores in the region?

Yes, we are opening three more stores in Singapore this year, notably at MBS and VivoCity.

An interesting fact about Sacoor?
We’re the official suit supplier of Barcelona FC.