• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Go to Expat Living Hong Kong
Get our Newsletter

Lifestyle Guide To Moving To & Living in Singapore - Expat Living HomepageLifestyle Guide To Moving To & Living in Singapore - Expat Living

Moving to Singapore and not sure where to start? Expat Living is the essential lifestyle guide to living in Singapore.

Menu
  • Living in Singapore
      • Living here
      • Neighbourhood Guides
      • Schools
      • Property
      • Work And Business
      • Finance
      • For Guys
      • Environment
        • Sasha's Fine Food - SupermarketGrocery stores, groceries online & supermarkets!
        • Where to donate in SingaporeWhere to donate clothes and other items in Singapore
        • horoscopes for julyHoroscopes for July 2022!
        • Ultimate Performance SingaporeBest gyms & fitness studios for getting fit
      • View all
    Close
  • Things To Do
      • Things to do
      • EL Events
      • Calendar
      • Competitions
      • Noticeboard
        • horoscopes for julyHoroscopes for July 2022!
        • puzzle answers for expat livingPuzzle Page answers for July! How did you do?
        • image of Forest adventure grand course for things to do with kids in SingaporeFun Things To Do In Singapore
        • Billie Eilish Happier Than EverWhat’s on this week and beyond
      • View all
    Close
  • Kids
      • Enrichment
      • Kids Things To Do
      • Mums & Babies
      • Schools
      • Tots & Toddlers
      • Tweens & Teens
        • Little Artists Arty Party kid's birthday party ideas10 Cool Party Venues For Kid’s Birthday Celebrations
        • MADDspace performing arts school in Singapore kids singing showcase performanceGot talented children who love the spotlight?
        • image of Forest adventure grand course for things to do with kids in SingaporeFun Things To Do In Singapore
        • Invictus International School singaporeA Change in Curriculum at Invictus
      • View all
    Close
  • Homes
      • Home Decor
      • Readers’ Homes
      • Furniture
        • Table wareFabulous dinnerware, tableware and crockery!
        • B55Fab furniture, home decor & art galleries in one spot!
        • kids beds and children's roomsKids’ furniture that’s quality, fun and cool
        • Danish Design's designer furniture piecesDreamy designer furniture pieces!
      • View all
    Close
  • Travel
      • Asia
      • Australia & New Zealand
      • Rest Of World
      • News
      • Travel Offers
        • India colorful festivalTop travel tips for visiting India
        • CrusieA Singapore cruise with skydiving, a wave machine & fab food!
        • vietnam 1Everything you need to know about Vietnam!
        • Cruise in SingaporeVisit 3 destinations in 5 days on this exciting cruise
      • View all
    Close
  • Wine & Dine
      • Asian Cuisine
      • Western Cuisine
      • Bars & Clubs
      • Groceries & Speciality Services
      • Recipes & Classes
        • Sasha's Fine Food - SupermarketGrocery stores, groceries online & supermarkets!
        • Le-Bar-SofitelWhere to go for the best high tea in Singapore
        • The StoreLatest bars in Singapore: New drinking spots!
        • weber singapore duxtonBecome a guru at the Grill Academy Weber Singapore
      • View all
    Close
  • Style & Beauty
      • Fashion
      • Hair & Beauty
      • Beauty Offers
        • one of the best hair salons in singapore chez vous hideaway best balayageBest Hair Salons in Singapore – Our Reviews
        • urban CompanyNail salons in Singapore we’ve tried & tested!
        • hyper PigmentationTypes of pigmentation, removal & treatment
        • eye treatmentsOur guide to popular eye treatments
      • View all
    Close
  • Health & Fitness
      • Dental
      • Fitness
      • Medical
      • Wellness
        • Ultimate Performance SingaporeBest gyms & fitness studios for getting fit
        • kids dentistTips from orthodontists & kids’ dentists in Singapore
        • Pure Fitness ClassesGet your fitness and yoga trial passes for beginners
        • pilates 40sFitness after forty at FitNut Loft!
      • View all
    Close
  • Shop
    • PRINT MAGAZINE
    • DIGITAL MAGAZINE
    • BOOKS
    • Close

Where to shop sustainable sunglasses

29th April 2020 by Anthia Chng 3 Min Read

https://expatliving.sg/shop-affordable-sustainable-sunglasses-eco-friendly-fashion-online/

Running a fashion brand that’s ethical and eco-friendly isn’t always easy, but it’s not impossible, either. One brand that I’ve recently discovered is Truth&All, which specialises in lightweight, comfortable and sustainable sunglasses that are handmade in Greece. Founder GEMMA VINCENT tells us more about her business, and how she sticks to her mantra that fashion shouldn’t cost us the earth.

How did you find yourself in Singapore?

My husband and I basically subscribe to the power of yes. It’s how I’ve moved to London, around Australia (I grew up in Queensland), and now Singapore. When my husband got offered a regional role, we weighed up the pros and cons for our family of four, and the pros won, so here we are. And we love it!

Gemma Vincent, founder of sustainable sunglasses brand Truth&All
Gemma Vincent

Tell us the story behind Truth&All.

Having left my physiotherapy job in Australia, there was no better time to explore another passion. After moving to Singapore, the over-consumption of plastic really struck a chord with my husband and me. We set out to create a conscious version of anything that was Instagrammable.

We believe eyewear is the ultimate social statement, both in fashion and in life. It allows you to say that you can choose to be conscious in your purchases and still look great. That really is our mantra at Truth&All. There is only one “truth” – that we live unsustainably – and then there is what we can “all” do about it, as a collective.

How are Truth&All’s sunglasses made?

We explored a number of materials before choosing to go with bio-acetate. While planning, a quote stuck with us: “If your bathtub was overflowing, you wouldn’t immediately reach for a mop – you’d first turn off the tap.” That’s what we believed we needed to do with plastics. Recycling only gets us halfway there, and we needed to stop the flow instead. Bio-acetate is one way to turn off the tap.

Our frames are sustainable in the materials used and in how they are made, and this is important to us. Sustainable products also have to be ethically made. So, each pair is handmade in Greece by a socially responsible, family-run company, which supports fair wages and ethical working conditions. The manufacturing process involves over 48 individual steps and 36 quality checkpoints, before they reach our customer.

The frames are made with Italian bio-acetate; it’s a material made from renewable sources of cotton, wood and natural alternatives to plasticisers (like resins). The bio-acetate is 100 percent biodegradable (under compost conditions) and fully recyclable. Our lenses are UV400, offering 100 percent UVA and UVB protection with a scratch resistant coating.

The result is an end product that doesn’t compromise on style or the environment. We paired our gorgeous handmade frames with recycled packaging – a recycled felt and leather case, recycled microfibre cloth and recycled box.

Tell us the inspiration behind your designs.

We didn’t want to produce designs that were “fast fashion” and fleeting in their appeal. We worked with designers to select four classic shapes that are timeless, that suit a variety of face shapes and sizes, and that are crazy comfortable. This way, we’re supporting the notion of buying less, choosing well and making each purchase last.

sustainable fashion eco-friendly sunglasses
truth and all sunglasses
sustainable fashion eco-friendly sunglasses

What were some of the challenges you had to overcome as a socially conscious brand?

Staying true to our sustainable mission hasn’t been easy. Internally, we’ve faced difficulties, from the materials and manufacturing processes, through to delivery efficiencies and sustainable solutions. Even the paper used for our delivery notes is recycled.

Also, when you first launch a business, the brand value isn’t instantly there; it has to grow over time. Consumer education requires time. People have to recognise that they have a choice to look beyond plastics, because fashion shouldn’t cost us the earth.

What’s in the works for the brand?

We’re really excited about our first birthday coming up in June! While we don’t want to be producing new designs every season and promoting over-consumption, we are working on expanding the collection later this year.

How to be sustainably stylish

Bite-sized tips from Gemma

#1 Wear Truth&All sustainable sunglasses, of course!

#2 Shop local, sustainable brands. From shoes to swimwear, to jewellery, there are some amazing Singapore-based brand owners who put a lot of effort into ensuring quality designs are being produced responsibly.

#3 Reprogram ourselves around the cost of products. We need to relearn how much quality products that are responsibly made should cost.

Shop the range of sustainable sunglasses at truthandall.com


Want more? See our
style and beauty section!

Anthia Chng

Born and bred on this little red dot, Anthia is obsessed with all things beauty and food. When she's not trawling the web for the latest makeup launches and best hair salons, she's busy sussing out the hottest restaurants and bars to visit. Occasionally, she writes about her Muay Thai and baking adventures, too.

Get the latest events, stories and special offers
sent to your inbox.

By signing up, you'll receive our weekly newsletters and offers, which you can unsubscribe to anytime.

Categories: Fashion Style & Beauty Tags: Eco-friendly eco-friendly gifts sustainability Sustainable Fashion sustainable living sustainable shopping Truth&All

You May Also Like

Types of pigmentation, removal & treatment

angeline yong hair growth supplements

If your is hair thin on top, talk to this lady!

Best products for a fuss-free skincare routine

Primary Sidebar

  • Competitions
  • Noticeboard
  • Subscribe
  • About
  • advertise
  • Contact
  • Privacy

© 2022 Expat Living Singapore, All Rights Reserved.