By: Smita Desouza
If you’ve ever wondered how celebrities manage to change their hair colour overnight without so much as a dry or brittle strand in sight, we’ve got the secret for you. Called Olaplex, it’s more than just a conditioning treatment, and has been backed by Kim Kardashian as well as a string of celebrity colourists. Hair industry insiders believe this is a godsend for those who like to change their hair colour often.
What’s the hype about?
To understand the true power of this game-changing hair treatment, you have to first understand what your hair goes through each time you colour it. Simply put, colouring, perming or heat-styling your hair breaks the bonds within the hair shaft. What Olaplex does is literally reconnect these bonds to make your hair stronger and softer than it was before the treatment.
How it works
Olaplex rescues damaged hair through a three-step process:
- The Olaplex Bond Multiplier is added to the bleach or colour used to prevent your hair from breaking or completely drying out. While it doesn’t affect the outcome of the colour, it may increase the time taken to process it.
- The Olaplex Bond Perfector is applied immediately after your chemical treatment and left to set for 10 minutes before being rinsed out and followed by a shampoo and conditioner.
- The Olaplex Hair Perfector, is a home care product to be used as a weekly pre-shampoo treatment. This will help maintain and strengthen your hair till you go back to the salon.
Olaplex repairs your hair from the inside by fixing the broken di-sulfide bonds. It limits the damage caused during and after colouring, leaving hair feeling soft, revitalised and easy to manage. While people with coloured hair benefit the most from this treatment, just about anybody who wants better hair can ask for it. You can even ask for it as a pretreatment before your Brazilian Blowout or any keratin-based straightening service.