• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Go to Expat Living Hong Kong
GET OUR NEWSLETTER

Expat Living Singapore HomepageExpat Living Singapore

Moving to Singapore and not sure where to start? Expat Living is the essential lifestyle guide to living in Singapore.

Menu
  • Living in Singapore
      • Living here
      • Neighbourhood Guides
      • Schools
      • Property
      • Work And Business
      • Finance
      • For Guys
      • Environment
        • V dayValentine’s Day gifts & date ideas
        • moonbow- where to go for date nights -11 Romantic spots for date nights
        • Canadian International School digital learning male students laptopsDigital learning and its benefits
        • Repton Schoolhouse Singapore kids outdoors play-based kindergartens in SingaporeWant your kids to learn through play?
      • View all
    Close
  • Things To Do
      • Things to do
      • EL Events
      • Calendar
      • Competitions
      • Noticeboard
        • V dayValentine’s Day gifts & date ideas
        • feautureStreet Art in Singapore – spot the difference!
        • royal albatross yacht singapore romantic dinner39 Fun Things To Do In Singapore
        • Keppel BayThe best places to watch the sunset
      • View all
    Close
  • Kids
      • Enrichment
      • Kids Things To Do
      • Mums & Babies
      • Schools
      • Tots & Toddlers
      • Tweens & Teens
        • Repton Schoolhouse Singapore kids outdoors play-based kindergartens in SingaporeWant your kids to learn through play?
        • East Coast park beachThe best parks for picnics in Singapore
        • Weekend sunday clothesShopping from home – a new online marketplace!
        • brain mappingThe benefits of brain mapping for your child
      • View all
    Close
  • Homes
      • Home Decor
      • Readers’ Homes
      • Furniture
        • dining room table –Dining tables – where did you buy yours?
        • where to buy furniture in singaporeWhere to buy furniture in Singapore – online too!
        • furniture direct from the manufacturerHome furniture for indoor and outdoor
        • Dining roomsDining furniture that will have you drooling!
      • View all
    Close
  • Travel
      • Asia
      • Australia & New Zealand
      • Rest Of World
      • News
      • Travel Offers
        • Glamping Time + Time NsoloGlamping: The best kind of camping!
        • The Fullerton Hotel kids room tent4 fun family staycays – with deals!
        • Merdeka - Where to stay in ThailandWhere to stay in Thailand, reviews & more
        • Covid-19 travel woman mask airportCOVID-19 travel: What to expect
      • View all
    Close
  • Wine & Dine
      • Asian Cuisine
      • Western Cuisine
      • Bars & Clubs
      • Groceries & Speciality Services
      • Recipes & Classes
        • moonbow- where to go for date nights -11 Romantic spots for date nights
        • Kopi breakfastAll you need to know about kopi
        • Oh my goodnessHow to eat clean in Singapore
        • 28 HK drinkNew bars and nightspots to try!
      • View all
    Close
  • Style & Beauty
      • Fashion
      • Hair & Beauty
      • Beauty Offers
        • pre-loved designer clothesBuy, sell and swap pre-loved designer clothes and accessories
        • where to buy bras in singaporeGorgeous lingerie to spice up your life!
        • Facial at homeStay at home facial products – reviewed!
        • fashoionShopping in Singapore – Fashion News
      • View all
    Close
  • Health & Fitness
      • Dental
      • Fitness
      • Medical
      • Wellness
        • nutritionist in singaporeRoot cause medicine
        • Oh my goodnessHow to eat clean in Singapore
        • frequent urge to pee overactive bladderHow to treat that frequent urge to pee
        • kidsHelping our children deal with stress
      • View all
    Close
  • Shop
    • PRINT MAGAZINE
    • DIGITAL MAGAZINE
    • BOOKS
    • Close
Home Β» Living in Singapore Β» Work And Business Β» Personal branding 101: 20 easy steps to get you started

Personal branding 101: 20 easy steps to get you started

2nd September 2018 by Expat Living 4 Min Read

https://expatliving.sg/personal-branding-20-easy-steps/

If you want to expand your business and grow more opportunities, you need to have a strategy for your personal branding. Andrea Edwards from The Digital Conversationalist explains how to start building your personal brand online. Here’s her tips.

1. Decide on your USP. Spend time reflecting on what you want to be known for. What makes you stand out? People can’t resist passion – no matter what it is about.

2. Think about your why. Do you want to change the world? Elevate your profession or educate those coming up behind you? Be a role model for the next generation? A powerful why gives your presence meaning and helps you to commit.

3. Get on LinkedIn. LinkedIn must be a priority for business professionals, but before you do anything here, understand where you are today by discovering your Social Selling Index through linkedin.com/sales/ssi. Get the measurement, look at where you are in relation to your industry and connections, then set a goal to increase it. I advise companies to make it a requirement for all employees to have a minimum SSI of 65. Sales professionals should be in the 80s.

personal branding

4. Update your social profiles. Include a great profile photo and a meaningful banner. On LinkedIn, insert photos, links and articles throughout your profile. Sixty-three percent of the world learns visually, so tell a visual story.

5. Use the right platforms. Be where your customers are. Use the social platforms your audience uses most frequently.

6. Write a Linkedin Summary. Update yours, and write it in the first person.

7. Let your LinkedIn headline tell a story. Mine is β€œHelping businesses and professionals tell better stories, while rousing passions in people to embrace social leadership.”

8. Use hashtags. Get into the habit of using hashtags on all social platforms. They link you to ideas and people. Hashtags are core to building a brand beyond your immediate network.

9. Start microblogging. When you know your core theme, identify up to five publications that inspire you and are aligned to that theme. Make it a habit to share their content, but always offer an opinion on why you are sharing it. This is microblogging. Your audience is looking for value and they want their community to flag content that’s worth their time.

personal branding

10. Start blogging. You can start on LinkedIn, and build your own blog on a platform like WordPress or Blogger once you know you will maintain a schedule. If you don’t know what to write, answer questions you are always asked. Or share the journey you’re on and what you’re learning.

11. Share company content. If you work for a company, make a commitment to share every week one piece of company content that you’re proud of.

12. Share quality. There are five reasons people share content: Curiosity; Amazement; Interest; Astonishment; Uncertainty. To make an impact, keep these in mind when you share.

13. Stay committed. It can sometimes feel like you’re speaking into a void, but keep going and build your presence.

14. Be consistently present. Sit down with a coffee on a Sunday morning and schedule your posts for the week. This is a 30-minute exercise. Save time with a program like Hootsuite to automate your content.

15. Experiment. A common rule is that blogs shouldn’t be longer than 400 words, and yet the average word count of top-ranking content (in Google) is between 1,140 and 1,285 words, according to SearchMetrics. Focus on being awesome and learn as you go along what works for you. Ignore the rules.

work

16. Try Video. With 74 percent of all internet traffic this year expected to be video (a Syndacast study), consider making video a part of your content strategy.

17. Wow your audience. Be present because you want to help people. This will help you to stand out above the noise of social media. Serve them with powerful content that will transform their lives.

18. Be kind. There are many trolls online, and others who like to get into an argument. Just move on if someone annoys you, and never be unkind.

19. Join the giving economy. Build your own personal branding by building others up. Comment on their posts, share their blogs, tell them they’re doing an awesome job. Be a giver. You’ll feel great and it will build your presence.

20. Don’t compare yourself to anyone else. Run your own race. There will always be people with more followers and more interactions. It’s not a competition. Just focus on being awesome and valuable to your community and you will cut through the noise.

andreatedwards.com

See more in our work and businessΒ section:

Working in Singapore: what you need to know

4 popular job areas in Singapore

The ins and outs of taking over family business

This article first appeared in the January 2018 edition of Expat Living. You can purchase a copy or subscribe so you never miss an issue!

Categories: Living in Singapore Work And Business Tags: Expat Living In Singapore Networking Personal branding Working in Singapore

Expat Living

Expat Living has everything to help you make the most of living in Singapore! We've got information on neighbourhoods, things to do and see, dining, entertainment, schools, travel, fashion, furniture, finance, health and beauty. And more!

You May Also Like

Canadian International School digital learning male students laptops

Digital learning and its benefits

La Panache bone inlay console

Gorgeous home dΓ©cor gift shopping online

Woman using phone mobile banking bank for expats

Which bank should I choose in Singapore?

Primary Sidebar

Editor's Picks

where to buy furniture in singapore

Where to buy furniture in Singapore – online too!

royal albatross yacht singapore romantic dinner

39 Fun Things To Do In Singapore

kate marsden facial review iyac med spa aesthetic clinic

Best facials in Singapore: Our reviews!

brunch st regis singapore

Best Brunch Places in Singapore: Champagne Sunday Brunches

hair salon in Singapore before and after

Best Hair Salon In Singapore – Our Favourites

What's On

Singapore International Photography Festival exhibition

Singapore International Photography Festival 2020

Stone Stacks Stefanie Hauger solo exhibition Miaja Art Collections

Stone Stacks

ThisConnect - Threading Worlds

ThisConnect – Threading Worlds

#DrivingTomorrow pop-up exhibition by Porsche Singapore

#DrivingTomorrow pop-up exhibition by Porsche Singapore

Battle between Rama and Ravana Faith Beauty Love Hope Our Stories, Your ACM Asian Civilisations Museum

Faith Beauty Love Hope – Our Stories, Your ACM

Perfect Stranger by Dawn Ng asian civilisations museum exhibition

Perfect Stranger

Expat Living Singapore πŸ‡ΈπŸ‡¬

expatlivingsg

Open
We are looking for readers for to tell us about their area and why they love it. 

We will send you some questions to answer (you can see an example in our stories) and feature you in the Street Talk section of our print issue and will also publish online. 

Drop us a PM with some info of where you stay and we will get our team to be in touch 😊
Open
If you’re looking for fun and memorable ideas for Valentine’s Day gifts or dates, we’ve gathered some that will earn you major brownie points. 

Flowers, staycations, workshops, spas, jewellery, romantic meals and even bungy jumping, we’ll let you do the choosing – or should we say wooing!

Take a look at the link on our stories ❀️
Open
Get our February issue delivered to you! To order, visit πŸ‘‰ expatliving.sg/mag/ig

In this issue, go behind the lens and meet a couple who married under COVID restrictions, check out Greek restaurants for your Valentine’s Day dinner (and what to wear for it!), shop for fun kids’ furniture and find out how to win some stunning jewellery!
Open
Friday Giveaway! 

We love competitions and we have a fantastic 1-night stay in a Family Suite up for grabs with complimentary breakfast for 2 adults and 2 children at the InterContinental Singapore. 

To stand a chance to win, all you need to do is tag friends, follow @expatlivingsg and @interconsin on Instagram, then click on the link in our stories to enter. 

We will choose a winner on 5th February, so hurry and enter now. 

Good luck!  #intercontinentalsingapore #expatlivingsg #expatlife #singapore #intercontinentalLife #relax #vacationlife #staycation #win #familyfun #beautifulhotels #funhotel
Open
If the men in your life don’t like shopping around too much you can save your sanity by sending them the link to our article on the 10 best places to buy shirts πŸ‘” 

The link is on our stories
Open
Don’t we all love a home makeover! 

If you are looking for some easy, low-commitment ways to spruce up your home for the new year we have six tips on how to do a home makeover from Caroline Chin Geyler (link on our stories) she’s the founder and principal stylist of award-winning interior styling firm Arete Culture. 

The company is a four-time Gold Winner in our Expat Living Readers’ Choice Awards (2017-2020) in the interior design and home styling category so they certainly know their stuff. 

As well as some fab tips she’s offering a special Chinese New Year makeover offer, too. At last our homes can look as stunning as these do @areteculture
Open
Guys: did you know that your skin is structurally different from that of ladies? For most men, androgen (testosterone) stimulation results in skin that’s thicker and tougher than women’s skin. This also means you might need something more than just your wife’s, mum’s or sister’s moisturiser or face wash! 

Lumin was founded on this concept; this California-based online store offers simple yet effective skincare for men, tailored to different skin types and concerns. So, whether you’re looking for a good face cleanser or a moisturiser for men, this is one brand to check out.

To differentiate Lumin from other men’s skincare brands, founders Richard Hong and Darwish Gani flew to South Korea to work on formulas that benefit the thicker and more stubborn skin constructs of men. Most of the ingredients used are powerful plant-based extracts like ginger root, rosemary, coffee and shea butter. The paraben-free and cruelty-free brand also makes a point of avoiding unnecessary nasties commonly associated with popular off-the-shelf products.

If it’s your first time shopping for men’s skincare, you’ll be glad to know that the Lumin experience is simple and fuss-free. Just fill out a brief questionnaire and you’ll get a personalised skincare regime that’s suited to your skin type and lifestyle. You can choose to go with a one-time purchase or have your products delivered on a subscription basis. Alternatively, shop from the curated range of skincare sets catered to different budgets and preferences.

Read about our readers review on our stories
Open
We are completely in love with the new Bvlgari Parfum Allegra that lets you customise your own scent...how cool is that! 
 
Step 1 - select your base fragrance 
Step 2 - personalise your fragrance with a magnifying essence 

The bottles are so pretty we want them all πŸ’• 
 
The Allegra collection is available online at bulgari.com/en-sg and in-store at the Takashimaya Department Store from 19th January and if you can’t wait they also have a pop up only for today at ION SKY
Open
Say hello to our latest Kids' Guide! Want a free copy delivered to you? Visit πŸ‘‰ expatliving.sg/KG and place your order before 30 January.
 
🧸 The guide has everything from finding an obstetrician and caring for your newborn, to fun activities and choosing the right schools for your child. There’s also lots of useful advice from other mums and dads.
Open
We love finding cool places to check out at weekends.

The Whiskey Library at the chic Vagabond Club Hotel is a must for Whiskey lovers. 

Be entertained by bespoke adventures such as specially curated (sung and told) Jazz stories, intimate theatre sessions, book readings, artist evenings, musical showcases, and even independent film premieres whilst enjoying delightful small bites. 

With a choice of over 1,000 rare and unique whiskeys you can even book a cool Staycation so you don’t have to travel home! @thevagabondclub
Open
So if you are still managing to cling onto dry January or still pondering whether to do dry February (like some of us here at EL), then you must check out our round up (link on stories) of alcohol free drinks to stock up on...we also spotted some pretty cool cocktail recipes on the links to help you out🍸🍹
Open
We are on the lookout for cute baby pics for our next issue. Have you or a friend just had a baby? Send over a baby pic with the date of birth and parents names to editorial@expatliving.sg and we'll feature them in our next issue (swipe to see an example of our baby noticeboard). Tag some friends in this post to share their news with us. 

All babies will receive a free personalised print from the gorgeous @hellosammyeve worth $150 (see 3rd pic). 

We just can’t wait to see the pics of those cute bubbasπŸ‘Ά
Open
We are craving those pineapple tarts from @littlehouseofdreams packaged in a pretty eco-friendly canister with an engraved bamboo lid.

Check out their pretty gifts, hampers and roasts to help you usher in the year of the πŸ‚ 

15% off regular items and 10% off gift sets until 31st Jan
Open
Hunting for new foodie places is a tough job but someone has to do it! 

Check out our stories link for a few new hot spots to try. There are more listed in our January print issue and others springing up next month!

Tag your favourite hot spots in our comments, we are always on the lookout πŸ‘€ 🍽🍷🍻🍹
Open
We had some wonderful  celebrations today for our amazing Editor in Chief Rebecca. Happy Birthday and lots of love from all of the EL team ❀️ x
Open
We love cocktails in a can, what an easy start to kick off your weekend. Available in Espresso Martini, Margarita, Pineapple Daiquiri & Negroni - yum!  Order @curatif
Open
Time to get moving!

Our fitness experts share top tips helping to stick to those New Years resolutions πŸ‹οΈ πŸ§˜β€β™€οΈ πŸƒβ€β™‚οΈ 

Link in our stories
Open
The rain and cold winds getting you down? A warm beverage and maybe a good book to snuggle up to might just chase the blues away!

If hot chocolate is too mainstream for you, could we offer up this red velvet alternative? @littlefarms have a wide selection of oat milks, almond milks and soy milk options. 

Since it's #Veganuary, we recommend using dairy free milks to recreate this recipe....

2 cups non-dairy milk of choice
4 medjool dates (pitted)
1 tablespoon cacao powder
1/2 teaspoon beet powder

Add the milk and dates into a saucepan.
Heat, over medium, until it reaches a simmer. Add the warm milk with the dates and the remaining ingredients into a high speed blender.
Blend until completely smooth and creamy. Serve and enjoy! 

Image and recipe courtesy of @darngoodveggies
Open
Read our January issue on any device for free! To get started, visit πŸ‘‰ expatliving.sg/digital/IG
In this issue, step inside a heritage shophouse, find out where our readers buy their carpets and dining tables, discover amazing glamping locations, plus find out how you can win a glamorous home decor prize worth over $7K!
Open
πŸŽ‰ We're so pleased to announce the winners of our Readers' Choice Awards! Congrats to all the companies who were voted among the best in Singapore, and to the voters who won the amazing prizes. See the full results online nowΒ at πŸ‘‰ expatliving.sg/readerschoice

.
#expatlivingsg #sgbusinesses #singaporebusiness #elsgreaderschoice
  • Competitions
  • Noticeboard
  • Subscribe
  • About
  • advertise
  • Contact
  • Privacy

© 2021 Expat Living Singapore, All Rights Reserved.