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Online shopping: 8 indie fashion brands we love

Tired of shopping the same mainstream brands? These Singapore-based labels and boutiques offer a fresh take on clothes, jewellery and accessories, and you can easily shop them online from the comfort of your home.


Dees Boutique

Founded by Denise and Lauren Sadler, we love Dees Boutique for it’s useful fashion and accessory brands. You may have heard us raving about Clean Heels before, but we’ll do so again: these clever little shoe accessories fit neatly onto the ends of your shoes to protect them from uneven decking, sinking into turf, scuffing expensive wooden flooring and more. You’ll never ruin a pair of heels again!

A new addition to the boutique is The Dress, a multi-wear design in luxe weighted cotton jersey with adjustable straps that can be worn a whopping 30 different ways. What’s more, sizing is fuss-free because it’s one-size-fits-all, or it can be made to order. These are a fab bridesmaid dress solution, and they also make glamorous and comfortable maternity dresses for a special night out for mums-to-be!

Make sure you check out Bye Bra, a clever adhesive lift tape that holds your assets in place all night long, enabling you to go bra-free in backless or strappy dresses. The product is made in cooperation with medical adhesive producer 3M, so it’s 100% dermatologically safe and hypoallergenic while creating the perfect strapless lift.


online shopping singapore indie boutiques
On our wish list: Stones That Rock’s Anna Hematite Necklace, $170

Stones that Rock

What started as a passion for travel and design between two close friends, Leah and Annie, has grown into the popular jewellery label Stones that Rock, and we’re happy to report they’ve just launched an official online store! From necklaces to bracelets and earrings, all pieces are made with hand-selected freshwater pearls, semi-precious stones or crystals, and often feature silk and leather accents. Editors’ pick: Try the versatile lariat necklaces, which come in an array of colours to dress up any outfit.


Shopping at Tiffany’s

Although Singapore’s hot climate might pull a fast one on our hair, it’s great news for our wardrobe. Eternal sun and consistent temperatures means dressing for summer all year round, which is just what Aussie retailer Shopping at Tiffany’s has in store. As well as a physical store at Tanglin Mall, the retailer launched online last year, making it even easier for you to shop for that perfect summer frock, from floaty maxi dresses to knockout body-con styles for special occasions.


online shopping in singapore white ginger indie designer

White Ginger

Ethically produced in Bali, White Ginger’s resort-wear collections are inspired by the founder’s travels and love for geometric prints and will add the perfect touch of tropical vibes to your wardrobe. From kaftans to cute separates and accessories, find it all at their web store, which offers free shipping in Singapore and free worldwide shipping for purchases over $100.



Known for its distinctive and unique gemstone pieces, Lustre designs are handcrafted in ateliers around the globe. Crafted with real gemstones set in sterling silver, the brand’s jewellery ranges feature timeless silhouettes and are produced in limited quantities. Designer Anaita rolls out up to four collections a year, and prefers to create versatile styles rather than following fads or seasonal trends. From pretty single-stone rings to gorgeous statement earrings, this is jewellery that can be worn by women of all ages, at all stages in life. Even more reason to satisfy your online shopping cravings – there’s free shipping worldwide on orders over $300, too!


Desti Saint

Leather lovers will adore Desti Saint’s unique take on design, which usually features fun tassels and meaningful Asian icons and symbols, inspired by the designer’s experience growing up in the region.


Jo Kilda

If polished, luxe yet affordable designs are your thing, you have to check out the collections at Jo Kilda. From sleek one-piece jumpsuits perfect for a special occasion, to versatile dresses that can take you from office to an evening do, there’s something to suit any wardrobe taste.


In Good Company

Homegrown label In Good Company is known for its tailored silhouettes and eclectic accessories. Masters of draping (in all the right places!), their designs can work for a corporate look as well as formal evening wear. A piece by IGC will be a wardrobe staple for years to come. Psst! The store does men’s and kids fashion too!



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