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Online shopping in Singapore: Five alternative fashion labels for the edgy young woman

By: Arman Shah Rawi

Tired of looking like everyone else in Singapore? The Label Monster steers clear of the mainstream fashion scene and offers edgy, hard-to-find gems instead.

Bumping into someone who’s pulling off the exact same outfit that you’re wearing can be disconcerting. Yet, in the densely populated Lion City where practically everyone shops at the same ol’ malls along Orchard Road, meeting your style clone isn’t exactly uncommon. If you’re tired of looking like everyone else, check out the jewel finds at The Label Monster.

Based in Singapore, the online boutique store avoids the mainstream fashion scene and scours the globe for international cult labels, emerging designers and hard-to-find street wear brands. It even comes with the Monster Mash service that shows you the many different ways to wear the curated collections, ultimately flaunting the versatility of each piece and how it can be integrated into your wardrobe and worn with other items from the site. Here, Expat Living highlights five alternative fashion brands carried by The Label Monster – all for the benefit of edgy young women with a unique approach to style.


Hisui by Hiroko Ito 

Hisui (Japan)
With collections that have made appearances on Japan Fashion Week and Tokyo Collections, Hisui is a mainstay in Japanese fashion. The Japanese word for jade, the iconic brand by Hiroko Ito designs sophisticated womenswear that blends elegance with casual wear effortlessly. If you’re a fan of clothes that place emphasis on the feminine silhouette in a delicate yet edgy fashion, check out Hisui on The Label Monster here.


Mosca by Yu Kyung Oh 

Mosca Over the Dead Brownie (South Korea)
Founded by Project Runway Korea alumnus Yu Kyung Oh, Mosca Over the Dead Brownie designs clothes that are fashion-forward yet wearable. The Italian word for fly, Mosca became the brand name of choice because the insect forces people to pay attention to the annoying and encourages acceptance of the misunderstood. If you love this ideology that translates into Kyung Oh’s profound understanding of design and attention to detail, check out Mosca on The Label Monster here.


BLK DNM by Johan Lindeberg 

BLK DNM (New York)
Diesel’s former international marketing director, Johan Lindeberg is the creative powerhouse behind BLK DNM. From slouchy tees and jeans to sophisticated suits and jackets, The Swedish designer makes sure that his denim-heavy collection features staples that last beyond the season. If you too love timeless fashion that has complete disregard for trends, check out BLK DNM on The Label Monster here.


Australian label Bless'ed are the Meek 

Bless’ed are the Meek (Australia)
Designing versatile pieces that blur the line between day and evening wear best defines Bless’ed are the Meek. The collections conceptualised by the Australian label lets you pair dresses with flats for work before changing into heels to paint the town red at night. If you’re a wallflower in need of sexy yet classy womenswear to inspire confidence, check out Bless’ed are the Meek on The Label Monster here.


Faux/Real by Louis DeCicco and Mari Ouchi 

Faux/Real (New York)
Conceptualised by New Yorkers Louis DeCicco (originally a salesman) and Mari Ouchi (a former stylist and editor), Faux/Real is more than just a jewellery brand. The design duo has created visionary pieces of art from materials like rubber, fascinating the customer with their contemplative methodologies and sense of humour. If you want fashion accessories that serve as welcomed conversation starters, check out Faux/Real on The Label Monster here.

From now until 31 July 2015, Expat Living readers get to enjoy 20% off with every purchase. Just key in the coupon code ‘ELLOVESTLM’ during the check-out process.