Step one: make a list of your seven favourite books. Step two: email that list to Ideal Bookshelf and pay the US$250 fee. Step three: be patient. And four weeks later a hand-painted wall hanging of your favourite book spines will arrive. For those lacking imagination, or wanting to appear more well read than they are, you can order one of the pre-made collection prints for just US$28. You can choose from Design, Travel, Tolkien or someone else’s favourite books – no one has to know!