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Singapore street style: Meet Andrea Seifert

Who says Singapore has no fashion sense? We took our camera to the streets to snap ladies who exude individuality and an awesome personal style. This month we spotted Andrea Seifert the account director at AKA Asia Andrea tells us about her personal style, her favourite places to shop and more!

Her story…

I’m Swedish, but am the quintessentially culturally confused expat kid! I was born in Peru to nomadic parents, and had lived in six different countries by the time I turned 12, which was when we moved to Singapore. I graduated from high school here, then returned in 2012 after living in London and Hong Kong.

Singapore street style
Andrea wears top by D&G, skirt by Altuzarra and bag by YSL, all bought from styletribute.com, plus shoes by Seed and bracelet by House of Alaia

Her style…

Fairly spontaneous! I definitely have a bohemian streak, and am partial to prints and colour, but I also think you can’t go wrong with simple, elegant and well-cut classic styles. You’ll find me in an ikat-print jumpsuit one day and a streamlined black shift the next. The one constant is jewellery – I’m a magpie and have a penchant for shiny things!

Her favourite shops…

I used to get my shopping fix from the high street, but now I’m trying to both consume and live more mindfully and sustainably. Overall, I shop less, and love finding authentic, gently used pieces from stores like StyleTribute. One woman’s cast-off is another woman’s treasure!

I have also fallen in love with MATTER pants, which are handcrafted in India – they really appeal to my inner hippie and to my insatiable wanderlust. I even took a blockprinting class with one of the artisans they flew over; I love being able to interact directly with the makers. I stock up on bikinis for my Bali trips at Simone Irani at Cluny Court; she has an excellent selection of resort wear. Finally, my friends’ closets are great places to shop! I like to host clothing-swaps, and we all come away with new things and ideas.

Singapore street style

Her top style tip…

Be yourself and dress to suit your body type, not what’s currently in fashion. That said, don’t be afraid to experiment. Go shopping with an adventurous friend (ideally someone with a different style from yours) and have her play stylist, either in a shop or in your own closet. Secondly, as I’ve grown older I’ve seen the benefit of shopping less, but spending more on classic or very special pieces. Now, I prefer each item in my wardrobe to have a story, a meaning or a memory attached to it.

Her wardrobe must-have…

A gold ring passed down to me from my mother. It’s so precious that I feel naked without it, and I only take it off to sleep. It has immense sentimental value and makes me smile every time I look down at my hand.

Something interesting…

I cross the street to pet stray cats and chase unsuspecting dog-walkers for a bit of fuzz therapy! I’m a huge lover of animals, and had I been better at math and science I might have pursued a veterinary degree. Also, I’m a hippie in heels. I love trying alternative therapies, à la Gwyneth Paltrow. Tibetan sound healing, crystal reiki, qi gong – you name it, I’ll try it. My friend Tanya and I have started a platform called The Well Healed, where we give honest advice and recommendations on living a balanced life, based on our own wellness journeys.

Singapore street style

Her guilty pleasures…

Coffee! I adore a cappuccino or a good, strong espresso. I’m also a big foodie, so I spend a fair amount of time planning my meals – Little Farms is my happy place for great groceries. Otherwise, I’m daydreaming about my next holiday!

Her favourite place abroad for shopping…

I love the boutiques in Canggu and Seminyak in Bali – there are so many great independent designers there. House of Alaia is a brand that my best friend introduced me to – their gorgeous jewellery is imbued with symbolism and spiritual reminders.

In London, I always do a day in Notting Hill, browsing multi-label store Matches for inspiration; and then Portobello market, where I have walked away with some really unique finds, like vintage Kurt Geiger pumps from the sixties. The Ventimiglia market in Italy is fantastic for affordable cashmere, and in Hong Kong I pop into Grana’s store on Hollywood Road to stock up on silk blouses for work, and Callixto for homewares and accessories – they have the most incredible boucherouite rugs hand-sourced from Turkey and Morocco. When I’m back in Stockholm, it’s all about Swedish designers like Filippa K.


This article first appeared in the August 2017 edition of Expat Living. You can purchase a copy or subscribe so you never miss an issue!

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