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Family photography: Where to say cheese

Kids grow up so fast. There’s no better way to capture their early years than by taking a family portrait. Do it in style by having a professional family photographer capture those precious memories – even engaging your most active toddler! We catch up with Australian photographer and owner of Tomato Photo, Hart Tan, as he shares his business ethos and passion for snapping magic moments on camera.

Hart Tan, the man behind Tomato Photo
Hart Tan, the man behind Tomato Photo


Tell us more about Tomato Photo.
Tomato Photo started in 2008, serving clientele ranging from socialites, ministers, successful entrepreneurs, CEOs; as well as private clients looking for an approachable, flexible photographer for their family shots.

We recently relocated to a beautiful shophouse that gives clients a unique experience by having their session take place in the total comfort of natural light, as well as outdoor shoots with beautiful Peranakan houses as the backdrop.

Our vision is creating experiences and images that put smiles on people’s faces and warm hearts for generations to come.

Family fun running through fountains
Family fun running through fountains


How would you describe your photo shoots?
Our sessions focus on the connection amongst the family, the individuality of each member, as well as injecting lots of fun and laughter. We make it feel like play time between the children and the parents and aim to deliver natural images of those bonding moments.

What are some of the most important skills in photography?
Although I am a certified Master Photographer, I believe photographers really only need to know a few technical things, which can be learned in five minutes. However, understanding my subject is the skill I learnt, and continue to learn.

What are your areas of interest?
My focus is on people, their stories, their love and what they seek from me in capturing and preserving their memories.

What’s your favourite Asian location for photography?
I’ve been to many Asian cities, and I think they are just great as backdrops; however anything as simple as my clients’ backyard is just as beautiful. My focus is on translating what my clients have in mind for the photograph, and offering that to them.

Sibling love
Sibling love

With your many years of experience, you must have photographed many famous people. How would you describe the experience?
I have photographed many celebrities and famous people in my career. I believe that behind those achievements, they are driven, like all of us, by similar needs for their family. That is, photography which encapsulates their connection with their family as well as capturing special private moments with their children.

Tell us a bit about your cameras.
I use a Sony A7II with a 55mm f1.8 lens for the majority of my work; it’s a small and unobtrusive tool. This allows my clients to focus on other important things, such as the quality time they are spending with their family and creating memories.

What’s your prediction for the next big thing in photography?
The next big thing in photography is possibly even higher resolution images. Although there is nothing as exciting as focusing on the fundamental of people’s behavior; I believe the biggest things in life are sometimes the simplest.

Tomato Photo
7 Joo Chiat Place
8858 0088 or 6440 7567 | info@tomato.sg | tomato.sg

psst… check out their client reviews on Tomato Photo’s Facebook page

Wondering how he does it? Get some tips from Hart on how to photograph your kids.