Social Media Analytics Masterclass

Keen to know how to measure the success of your social media content? Need someone to show you which metrics matter when it comes to the effectiveness of your paid and non-paid social media content? Do you want to learn how to use free tools to track brand mentions, sentiment and possible opportunities for your business?

Join us for an in-person, hands-on masterclass in how to win at social media measurement! At the end of the session you’ll be able to:
– analyse the return on investment of your social media content;
– see what’s working and what isn’t, so you can improve future social media content;
– easily evaluate long-term brand awareness and brand sentiment to identify risks and opportunities; and,
– understand how to track social media advertising and calculate your return on investment.

Our trainer Elizabeth will take you through best practice examples, share free tools that can help, and provide some useful tracking templates. You’ll get a chance to try out the tools and techniques within the class, so bring your laptop!

Date: 25 April
Time: 10am-12pm
Place: The Hive, 36 Carpenter Street, Singapore 059915
Cost: $148, including a goodie bag

About Elizabeth Taylor
Elizabeth is a passionate, enthusiastic and qualified marketing trainer with over 24 years’ experience in marketing training and execution. She loves finding clarity in the ever-changing world of digital marketing, and using this to educate professionals about tools and techniques they can use to grow their business. Elizabeth runs Digital Direction SG, providing digital marketing training workshops and 121 consultancy. She supports professionals and entrepreneurs to develop their businesses using social media, content and advertising, and also constantly refreshes her own skills, having recently completed two qualifications in teaching adults.