Selling Dreams: Early Advertising in Singapore
20 July, 2018 @ 10:00 am - 24 February, 2019 @ 9:00 pm
This exhibition features advertising materials from the 1830s to 1960s in the National Library collection, and explores the hopes, dreams, aspirations and insecurities of society over the years. Modeled after a department store, the exhibition highlights advertisements promoting a myriad of products, services and brands that once saturated Singapore’s busy consumer market.
Gain a deeper understanding of advertising and its impact on society, while learning more about Singapore’s past through this colourful showcase of the National Library’s rare publications, magazines, newspapers and ephemera.