Following the announcement that disgraced drug cheat Ben Johnson had been chosen as the face of sport’s new anti-doping campaign #ChooseTheRightTrack, we compiled a list of wacky celebrity partnerships.
5: Iggy Pop and car insurance
The music innovator and godfather of punk rock suddenly morphed into the wrinkled face of online car insurance a few years ago, until the UK Advertising Standards Authority kyboshed his “I got it Swiftcovered” commercials for being misleading. A statement said: “Some viewers might interpret the advert to mean Iggy Pop held a policy with Swiftcover and that their insurance cover extends to musicians and those who in the entertainment industry. It doesn’t.” So there.
4: Maria Sharapova and sweets
Tennis star Maria was forced to pull out of this year’s US Open because of injury, but it didn’t stop the Russian glamour girl peddling her range of Sugarpova candies. According to the former world number one’s website, her “premium line of candy reflects the fun, fashionable, sweet side of the international tennis superstar”. A more honest tagline might be: “Sugary junk that rots kids’ teeth and makes fat couch potatoes even fatter.”
3: Joe Namath and women’s undies
The American football icon who achieved legendary status as a stylish quarterback for the New York Jets shocked fans by slipping on a pair of Hanes Beautymist pantyhose for a 1974 TV commercial. Viewers believed they were about to see a sultry young lady as the camera slowly panned up a pair of hosieried legs, only to reveal green satin shorts and Namath’s famous Jets jersey. Namath then added the line: “I don’t wear pantyhose, but if Beautymist can make my legs look good, imagine what they’ll do for yours.” Genius.
2: The Kardashians and a debit card
In 2010, the famous-for-being-famous Kardashian sisters launched their very own debit card, but a month later the product was axed due to its ludicrously high charges. The Kardashian Kard cost US$95 a year to own, and included an activation chage of $40, monthly fees of up to $10, paper statements charged at $5.95, inactivity fee of $9.95 and customer service charges as high as $3.95. We didn’t realize that the title of their desperate reality TV show, Keeping Up With The Kardashians, referred to payments on their decidedly dodgy bit of plastic.
1: Johnny Rotten and butter
Punk rockers were pulling out their pink spiky hair in disbelief when the Sex Pistols’ frontman donned a gentrified tweed suit in order to flog Country Life butter, in a move that would be akin to Prince Charles promoting a royal range of nose rings. However, anti-establishment hero Rotten attempted to defend himself. “I’m promoting a British product which I’m very proud of. Anything I can do to help British industry is fine by me,” said Rotten, who now lives in LA, next door to a member of Emerson, Lake and Palmer – a group he threatened to personally extinguish back in the 70s.