Home » Homes » Decorating Ideas » 3 reasons to become a regular at this dreamy homewares store
Decorating Ideas Homes Shopping For Home

3 reasons to become a regular at this dreamy homewares store

Pure Interior’s Alexandra Road showroom has long been our go-to when it comes to high-end design and furnishings in Singapore, and now there’s even more to love about this homewares gem as it unveils an online store and newly expanded 4,800 sq ft gallery space. Expect finely crafted furniture in lush fabrics, richly patterned wallpaper, luxe lighting, tasteful artwork and a huge selection of charming accessories. Here’s why this interiors favourite deserves a top spot in your decorating directory:

1. You can now shop exquisite home accessories from the PURE Signature Collection online
Two words, people: Pure Store. Fawn over PURE’s limited-edition range of art deco and contemporary classic homes accessories from international artisans, handpicked for their elaborate design and detail, without so much as stepping away from your scheme. Think table lamps and bookends, lacquered and leather trays, glass hurricanes, leather photo frames, and much more, with categories for everything from decorative items, vases and candle holders, to barware, trays, bath accessories, sculptures, artwork and lighting. This is a great spot for hunting out unique gifts, too – one for us, one for them!

A taster of the Pure Signature Collection. Hop online to browse more stylish accessories from the likes of Dome Deco, among others
A taster of the Pure Signature Collection. Hop online to browse more stylish accessories from the likes of Dome Deco, among others

2. Get your furniture fix at PURE’s Alexandra Road showroom
Sashay along to their showroom to view exclusive European brands, such as Longhi, Ulivi Salotti, Black Tie and Galimberti Nino, along with Emanuel Ungaro, Nube and heaps more. Snoop statement lighting, luxurious leather sofas, upholstered Baroque armchairs, plus chaise longues and benches, ottomans and stools, coffee and side tables, consoles and storage.

You’ll be especially spoilt for choice if you’re on the prowl for a plush perch. Ulivi’s timeless sofas and armchairs handmade in Tuscany, Longhi’s elegant sofas and Black Tie’s range made from certified goose down and top-class wood make decorating oh-so-decadent.

 

 

3. It’s all about customisation, darling!
Founded in 2007 by architecturally trained businesswoman Jestine Chin, PURE’s personalised and distinctive interiors set it aside from the flock. Their signature style is all about mixing glamorous homewares, from decorative art to contemporary classic, to create spaces grounded in tradition but with new and daring silhouettes. Enlist their interior design services or, if you spot something you like but want it in a different material, colour or finish, ask the PURE team to commission a bespoke piece for your home.

2 Alexandra Road #01-01 Delta House, 159919
6534 9043 | https://www.pureinterior.com.sg | https://www.pureinterior.com.sg/store https://www.facebook.com/pureinteriorpteltd

Get some more ideas to give your home that individual touch.

Comments